Singer India Limited, a renowned organisation and leading manufacturer catering to the sewing machine and home appliances categories, has appointed Six Degrees BCW, part of leading public relations and communications group BCW India, as its communications agency on record, following a multi-agency pitch.
Delivering excellence for over 170 years, Singer has been synonymous with the sewing machine industry. In order to strengthen Singer India's foothold in the nation, the agency will work closely with the brand, offering strategic consultation and reinforcing the brand's commitment to the Indian market by enhancing Singer's prominence and developing impactful campaigns.
Speaking on the partnership, Rakesh Khanna, vice chairman and managing director, Singer India Limited said "As we are moving into a new era of transformation, we are thrilled to embark on this journey with Six Degrees BCW in elevating the brand positioning a notch higher while unleashing the exciting opportunities lying ahead. We are certain that this association will result in augmenting the set forth vision to make a positive impact in the lives of our consumers.”
"We are excited to collaborate with Singer India on this journey to strengthen its brand presence,” said Vandana Sandhir, India lead, Six Degrees BCW. “Our team is committed to developing tailored strategies that will resonate with Singer's target audience and drive brand growth. We are confident that our expertise in moving people within the consumer durables industry combined with our focused Earned-Plus approach will pave the way for a successful and enduring partnership.