Social Pill will handle the mandate from its Mumbai office, focusing on generating content for the Foundation's Facebook and Instagram platforms.

Aditya Premani, co-founder and business head at Social Pill added, "We are excited to collaborate with PJC Foundation and use the digital medium as a platform to build an active community that is looking to be involved, raise awareness of their initiatives and generate direct inquiries from students and corporate partners alike."

The agency's responsibilities include content strategy & execution, nurturing relationships with the target community, and enhancing brand visibility across various social media platforms. 

The PJC Foundation focuses on addressing critical issues in our nation, with a primary emphasis on skillset development, healthcare, and environmental sustainability through its Anganwadi and upskilling programs.