Torque Pharmaceuticals - a leading name in the pharmaceutical industry, and maker of Torex cough syrup and No Scars cream has named Dentsu Creative PR as its public relations agency. The account was won following a multi-agency pitch and will be serviced from the agency’s Gurugram office.

A.I.S Bedi, managing director, of Torque Pharmaceuticals said, “We are elated to welcome Dentsu Creative PR to our fold."

"DENTSU's strategic acumen and expertise in the pharmaceutical, health and FMCG space promise to substantially enhance our market positioning.”

Mandeep Singh, executive director, of Torque Pharmaceuticals added, “We are looking forward to working on innovative concepts that will amplify our engagement with stakeholders, effectively conveying our mission to improve the quality of life, in conjunction with our PR agency.”

Sanjeev Anand, president, of Dentsu Creative commented, “We want to formulate strategies that not only achieve immediate objectives but also cultivate lasting connections."