Nyumi a wellness D2C start-up, today announced its partnership with integrated marketing business impact consultancy, One Source. The partnership will entail integrated marketing communication and creative duties across PESO platforms.
Nyumi, founded by Harvard Business School alum Ananya Agarwal, offers multivitamin gummies for women.
The partnership for One Source will be co-led by senior counsellors Akanksha Srivastava and Tanya Chaudhary, supported by the national team.
Opining on the partnership Ananya Agarwal, founder and CEO Nyumi, said, “Women’s nutritional needs are unique, given everything our bodies endure throughout our lifetime. Nyumi began with the idea that good nutrition shouldn’t be a compromise. Our brand purpose is to make wellness a primary focus for millions of Indian women. With this thought in mind, we partnered with One Source, a brand we feel is just the right choice for us, with their thought process entrenched in business impact consulting.”
Srishty Chawla, co-founder & director, of One Source added, “Women’s wellness in India is a vast and rapidly emerging space. In the last three years since the pandemic, we’ve witnessed a meteoric rise followed by commensurate demand for wellness products & services focused on women."