Cuemath, the global math learning platform has announced the appointment of Lipika Kapil as director and head of global PR and communications. Based in Bengaluru, Lipika will set up the communications function and lead the PR and communications efforts for Cuemath across key markets - India, the MENA and the US. She will report to Varun Jha, chief marketing officer, of Cuemath.
Varun Jha, chief marketing officer, Cuemath said, “As Cuemath aims for global expansion, we see marketing and brand communications as one of the important business pillars for the company. Therefore, the role of PR and communications becomes more important than ever. With Lipika’s experience of managing PR and communications for a variety of brands across industries, her role will be beneficial in designing and implementing PR strategies for Cuemath across markets. She, along with her team, will also support strategic brand and marketing initiatives as the organization expands further. I am delighted to have Lipika on board and wish her a fantastic stint at Cuemath."
On the appointment, Lipika Kapil, director and head of global PR said, “EdTech is one of the exciting industries in the startup sector and I am thrilled to be part of a mission and vision-driven brand like ‘Cuemath’. What excites me the most is Cuemath’s sharp focus on teaching math as a life skill, beyond academic excellence and its ‘student-centred’ learning approach which offers a unique opportunity for storytelling.
Another exciting aspect of the role will be to anchor communications across international markets and power the brand’s marketing initiatives that aim to take Cuemath closer to our customers across the globe. It's my pleasure to join the business at this juncture and play a critical part as Cuemath commences the next phase of its journey."
Prior to joining Cuemath, Lipika Kapil managed communications for Koo, the country’s first multi-lingual and the world’s 2nd largest microblogging platform from India.