PR is Changing 2015

Location: The Habitat Centre, Lodhi Road, New Delhi, 110003, India
Organiser: Organisers: PRmoment and Simulations
Cost: 6000 Rupees

At this event you will hear case studies from leading in-house communicators across a breadth of sectors and organisation types. We will discuss how PR is changing, where it’s heading and what you need to be future ready?

Please see the full programme below.

Conference Location: Delhi

For bulk delegate options for more that five attendees please take a look at our silver and bronze sponsorship packages outlined underneath the speaker agenda grid below. For any sponsorship queries please email If you wish to purchase individual tickets, or less than 5 tickets, please use the online booking form below.

If you have problems booking this conference, or require further information please email or

9.15 am Registration, coffee and informal networking  
9.45  am Chairperson’s Introduction
Paarul Chand, Editor, PRmoment India
9.55 am

Negotiating changing PR roles  in a multi -brand Indian MNC
Sujit Patil, Vice President and Head of Corporate Communications, Godrej Industries Limited and Associate companies.

  • Enhanced role of PR in Integrated communication marketing in action Godrej case studies
  • Emerging trends & learnings
  • PR Success factors that cut across categories
  • The changing face of communications: Why in the future a public relations professional may not look like today's "PR”
10.25  am

Evolving PR role in a B2B company
Shweta Munjal, Head-Corporate Affairs, South Asia, Thomson Reuters

  • PR professionals must be “in the know” and technically astute in order to survive
  • Newsjacking is commonly used as a method of boosting attention
  • Collaboration with Marketing is key
  • Conversations are as important as messaging – marketing campaigns must be spread through as many channels as possible

10.55 am

Decoding mobile content
Ritu Kapur, Co-Founder,‘The Quint’

  • Where is mobile news content heading
  • Quint’s content strategy
  • What does Gen Y look for in content
  • What type of content would ‘The Quint’ take from PR
  • The journey in setting up ‘The Quint’
11.25 am Networking coffee break  
11.45 am

Handling an integrated PR and marketing role
Sheran Mehra, Head, Group Strategic Marketing and Communications, DBS Bank India 

  • How to think as an integrated marketing/communication professional
  • What do clients expect from PR agencies
  • How to prepare your skill-set for an integrated PR and marketing environment

12.15 pm

5 ways to socialize PR
Karthik Srinivasan, National Head, social@Ogilvy

  • The death of 'pushing' and the advent of 'pulling' media
  • PR as an on-going story-telling process, beyond pushing ‘stories’
  • Proactive PR, as against reactive PR
  • The value of 'managing' media/newsrooms of clients online
  • On-going social/digital monitoring and response strategy
  • Going beyond mainstream media, to reach non-media influencers
12. 45 pm 

Panel Discussion : The roadmap for public relations in India

Panel Chair : 

Paroma Chowdhury, Vice President, Public Affairs, SoftBank

On the Panel

Rakesh Thukral, Managing Director, Edelman India

Gulshan Verma, General Manager, South East Asia and India, Outbrain

Farheen Akhtar, Head-PR, Snapdeal 

Puja Talwar, Editor-Entertainment, NDTV 24x7

1.30pm Lunch and informal networking  
2.30 pm

A Marketer's Perspective on PR

A fireside chat interview between with Subhrangshu Neogi, Director Head, Group Marketing and Brand, Religare and Paarul Chand, Editor, PRmoment India


3.00 pm 

Future-proofing yourself in the changing face of PR
Deepa Sapatnekar, Head of Communications (India & Hong Kong),  LinkedIn

3.30 pm


CEO Discussion: How PR agencies in India are changing

Panel Chair: Nitin Mantri, CEO, Avian Media and President of PRCAI

On the panel:

Madan Bahal, Co-Founder and Managing Director, Adfactors PR

Archana Jain, Managing Director, PR Pundit

Rafi Qader Khan, Executive Vice President, Weber Shandwick India 

Kunal Kishore Sinha, Founder Director, Value 360 Communications

Aman Gupta, Managing Partner, SPAG Asia 



4.15 pm Closing remarks
Shailesh Goyal, Founder & Director, Simulations

Silver Partner status: (5 available)

  • Including branding on, on the conference program and in the venue
  • 10 delegate tickets

Price: 50,000 Rupees
Bronze partner status: (5 available)

  • Including branding on, on the conference program and in the venue
  • 5 delegate tickets

Price: 30,000 Rupees

Thanks to our Gold sponsor:


Thanks to our Silver sponsors:

Thanks to our Bronze sponsors:


Thanks to our academic sponsors :

This event is in partnership with: