PR News 2 minute read
As per a report brought out by PR SaaS firm Wizikey, Paytm tops the list of hottest startups of 2020.
The top ten list consists of unicorn startups from fintech, gaming, foodtech, hospitality and education. Snapdeal makes a surprising entry into the top 10 list:
Paytm tops the list in terms of creating the most consistent buzz throughout the year while Dream11 bags the title for prominence of its brand.
Commenting on list Anshul Sushil, CEO & co-founder, Wizikey, said, “Pairing the right brand narrative with an optimal platform is key to the positioning of any startup in the country. Fintech is clearly doing it right and is leading the ranks, having found maximum prominence in our list. Furthermore, as we deep dive into sectors, while the top players continue to lead the way , it is exciting to see some new names surface to the list.”
Fintech hottest sector of 2020
In terms of hot sectors, due to the strong wave of cashless transactions like UPI and wallet payments that were witnessed in both metro and
non-metro cities, 2020 emerged as the year of Fintech.
According to the report, 19 of the top 100 startups are from the Fintech industry with Paytm ranking at number 1. A fairly new entrant in the startup world credit card manager CRED, at spot 11, has become one of the hottest startups in a very short period of time. It is also the youngest player in the list of hottest startups. Mahendra Singh Dhoni’s investee company, Khatabook also finds a place as one of the hottest startups in the country.
Logistics Sector boom
As per the report the logistics sector also saw an unprecedented boom. Two unicorns featured in this category Delhivery and Rivigo. Local delivery service Dunzo created more buzz than all players put together in the logistics category.
Education in the spotlight
The Edtech industry reimagined itself via the digital medium. Byjus and Unacademy ranked 8 and 10 rank in the list.
Enterprise tech is down
Enterprise-tech, another stable industry, did not see any player from its segment getting featured in the top 20. Leading the pack is Freshworks at rank 37.
B2C commerce takes strides
The B2C e-commerce industry, especially beauty, also received a splash in 2020 with players like Nykaa and Purplle standing up tall and beautiful. The cohort of companies in this sector amongst others transformed overnight to match the demand and supply for 1.3 billion Indians. Big Basket found itself leading the sectoral list but ranking overall at number 6, way above Grofers which is ranked at 15.