Experts share top tips on getting the best out of AI in PR, PRmoment -Adfactors webinar series

 15th June 2023    PR Insight 
 Paarul Chand

As the use of Generative AI spreads rapidly, PRmoment in partnership with Adfactors PR is putting together a series of webinars on its impact on PR.

In the first of the webinar series PRmoment founder, Ben Smith, discussed 'How will generative AI change PR?' with Alex Warren, Wildfire PR, author of Spin Machines, Moumita Sarker, director, consulting, Deloitte South Asia and Dr Kailashnath Koppikar, head of content, Adfactors PR.

Tweak PR copy

Alex Warren, Wildfire PR during his session advised that human intervention in checking copy generated by AI is the best way to fact-check it. While Warren feels true creativity may be a challenge for AI, he shared tips on how to use AI to tweak the copy and even emails.

Risk Assessment while using Generative AI output.

Focusing on the guardrails needed while using AI, Moumita Sarker, Deloitte outlined a risk assessment wheel that will enable users to examine the pros and cons of their content. Take a look at twhat she had to say:

When generative AI content combines unrelated sources of information

Dr Kailashnath Koppikar, Adfactors focused on fact checking and copyright challenges while using generative AI content. He advised using at least two different plagiarism sites to check AI content. He also warned again source conflation, when content is combined from unrelated sources. Listen to his explanation of the dangers of source conflation:

To attend more free webinars on AI in PR, don't forget to sign up for:

• Take a look at our other webinar, 'Your PR AI Tool Guide' taking place 29th June.
• Also check our other webinar, 'How AI will change the PR agency model in India' taking place 11th July.