Skype discovers new music artists with its ‘The Ones to Watch’ campaign
Good and Bad PR 
Paarul Chand
Skype is currently running a very interesting campaign called ‘The Ones to Watch’ in the US. New music artists are connected with their fans via Skype, creating, what they call, Skype moments.
This is a smart way of communicating the brand’s video group chat features with a young audience.
Watch one of the new artists here, Eric Hutchinson with an acoustic performance:
Given the Indians love for music, this is a campaign that will also work very well for India. Music talent shows such as Indian Idol and Sa Re Ga Ma have been successful in India as have been Coca Cola’s brand extension through music with Coke Studio.
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Featured
PR professionals share their views on journalists publicly calling them out on story pitches
Auto blogger renders unconditional apology to Value 360 for defamatory posts
Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
