iTAP, a youth-focused OTT entertainment and gaming platform, has appointed  StudioTalk for its media strategy and pan-India outreach. The mandate aims to strengthen iTAP's brand recall and corporate communication strategies to expand its reach to a broader audience.

"We're thrilled to partner with StudioTalk and leverage their media expertise to enhance our brand awareness and accelerate our reach," said Haroon Shergill, CMO of iTAP. "We're confident that StudioTalk will help us to connect with our target audience and add value to our user experience."

"We're excited to collaborate with iTAP and bring our insights to the table," said Vikram Sawant co-founder & managing partner, StudioTalk. "Our primary goal is to drive engagement and increase visibility for the platform. iTAP provides a unique opportunity for us to engage with a pan-India audience, especially in Tier 2 and Tier 3 markets and open up newer avenues for the platform's growth."