LG Electronics India Awards External Communications Mandate to Avian WE

 24th April 2024    PR News 
 Paarul Chand

India, 24 April 2024: LG Electronics, a leading consumer durable brand in India, has selected Avian WE as its external communications partner in India. Avian WE will spearhead comprehensive communication strategies aimed at elevating awareness of LG's corporate initiatives, including its technological prowess, corporate social responsibility (CSR) endeavours, and employer branding efforts. 

Commenting on the appointment, Jae Hyung Jun, head of corporate marketing at LG Electronics India, emphasized the brand's enduring commitment and vision for the Indian market. He stated, “We are excited to collaborate with Avian WE to amplify our narrative reflecting our steadfast dedication to innovation and customer-centricity and also conveying the message 'Life’s Good' to customers, inspiring and encouraging them to approach life with an optimistic attitude.”

Talking about the selection process Jun added, “The competition among the chosen agencies was fierce, but Avian WE's alignment with LG's core values and vision ultimately tipped the scales in their favour. We look forward to partnering with Avian WE to craft a tailored strategy that will resonate with our target audience and propel us towards achieving our objectives in India.”

Commenting on the partnership, Neha Mehrotra, managing director of Avian WE, said, “We are excited to partner with LG and expand Avian WE's technology portfolio through creative thinking and inventive collaboration. LG, a global leader in consumer technology products, is dedicated to enhancing lives through innovation.”

Avian WE was handling Samsung in India earlier.