How Datsun India’s #MorePower2You campaign is PR led
Life of PR
Datsun India recently rolled out the first phase of #MorePower2You campaign that tells the personal stories of Datsun customers, customers that have broken barriers to move ahead.
The campaign is entirely PR led. Listen in to Abhishek Mahapatra, vice president, communications, CSR and public affairs, Nissan India on what the #MorePower2You campaign is all about, why is it PR led and what will happen in the next phase of the campaign.
The set of campaign videos have been planned and initiated by an integrated communications teams. Watch one of our favourite videos here:
Concept and creative: Blogworks
PR agency: Edelman India
Digital agency: Digitas
Media buying agency: OMD