PR managers should act as brand managers to create client value
Life of PR
0 minute read
Paarul Chand
As part of PRmoment India’s on-going series of interviews with PR agency leads, Paresh Chaudhry, CEO, Madison Public Relations, speaks to editor, Paarul Chand, about the processes by which a PR manager can learn to be a brand manager.
As part of Madison PR’s KPIs, their teams are expected to visit markets to understand the business from the ground up. Listen in.
Featured

Balance of economic power shifting to Asia, driving country-wise PR mandates says Lee Nugent EVP & Regional Director APAC at Archetype

What PR is not! What most people get wrong about PR

Kommune Brand Communications and techARC unveil report on PR trends for ICT
