PR managers should act as brand managers to create client value

As part of PRmoment India’s on-going series of interviews with PR agency leads, Paresh Chaudhry, CEO, Madison Public Relations, speaks to editor, Paarul Chand, about the processes by which a PR manager can learn to be a brand manager.

As part of Madison PR’s KPIs, their teams are expected to visit markets to understand the business from the ground up. Listen in.