Media Mantra announces the appointment of Nikhil Sharda as the vice president, of digital at Influsurf Communications - a new data-based creative firm initiated by Media Mantra Group.

Tasked with the responsibility of spearheading the new communications unit, Nikhil will be seen analyzing client requirements, creating and executing compelling strategies, generating new business opportunities, maximizing the company’s operating performance, and achieving financial goals in line with the business objectives of the organization.

 Udit Pathak, founder and director of Media Mantra, said, "The appointment of Nikhil is in sync with our group's vision to establish our brand reputation as the one-stop shop for all marketing requirements."

Nikhil Sharda, vice president, of digital, Influsurf Communications,  said, "I look forward to working alongside Udit and other senior leaders of the group to drive a culture of excellence for clients across new service offerings, with a clear focus on delivering communication outcomes that have a measurable impact on desired business objectives."

Prior to joining Influsurf, Nikhil served as the EVP at Scroll Mantra and the creative director at FrogIdeas. During his stint, he led and advised on go-to-market strategies for brands such as Comviva, Beardo, OZiva, Viewsonic, VNL, Jim Beam, and Terrapay. Nikhil has also had a long stint with AdGlobal360 where he spearheaded various campaigns for Rajasthan Tourism, Maruti Suzuki, NEXA, Bureau of Indian Standards, BSB Edge, Delhivery, Ministry of Consumer Affairs and European Union amongst others.