On Purpose ties up with Findability to harness AI for social impact comms

 30th August 2023    PR News 
 Saumya Srivastava

PR firm On Purpose Consulting has tied up with AI firm Findability Sciences, to offer communications outreach that uses AI to better target campaigns and their results. Findibility was named one of America's, most innovative firms in 2023 by Fortune magazine.

Girish Balachandran, founder & managing director, of ON PURPOSE, told PRmoment India that, "ON PURPOSE and Findability Sciences will collectively design Generative AI solutions for our customers. We will be offering Generative AI Training and executive coaching sessions to clients with technical support from Findability Sciences for AI-related training and awareness and co-create social impact solutions and properties.

Anand Mahurkar, founder and CEO, of Findability Sciences said, " Our partnership with On Purpose marks a pivotal moment where technology meets humanity to address some of the most pressing challenges of our time. This is more than a partnership; it's a commitment to using innovation for the greater good."

On Purpose said AI can be applied to assist organisations that wish to address large-scale social and economic challenges. Businesses, investors, and consumers alike are looking for tech-driven solutions to critical societal problems, including those outlined by the United Nations Sustainable Development Goals (SDGs). 

Therefore, AI can help formulate data-driven strategies and help design personalised experiences, apps, and platforms that educate and connect users.

Additionally, AI helps to gain insights for creating stories and visuals that showcase social causes and facilitate dialogue.