Post-pandemic PR: Do you believe in the brands and products you represent?

Opinion

Should brands build their own communities or ride on existing ones? Simran Arora decodes the answer

Opinion

Digital marketing offers level playing field for visibility for smaller businesses

Opinion

PRmoment-Kaizzen Pathfinders 10 for 2021: In conversation with BCG’s Bhumika Gupta Oberoi

Opinion

PR’s perception problem: Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance

Opinion

Meltwater's Zubair Timol on the future of art and NFTs, Long Read

Opinion

PRmoment-Kaizzen Pathfinders 10 for 2021: In Conversation with Tata Motors' Annesha Deb

Opinion

How does an entity become a power brand, Tata Trust's Bob John explains

Opinion

Is crisis culture changing the PR priorities for brands?

Opinion

Demystifying Ideation Vs. Execution dilemma in PR & Communications

Opinion

Melissa Arulappan, on the gender bias in PR job interviews

Opinion

5 Ways Great Clients Lead Outperforming Agency Teams

Opinion