Dell Technologies' Shobha Vasudevan shares 5 ways PR companies can be an integrated marketing communications firm

Opinion

Micro Influencers see a bumpy road ahead to monetizing a like-less Instagram

Opinion

Make emotional fitness your new decade resolution says Archana Muthappa

Opinion

How credible are short form videos in the age of digital marketing?

Opinion

What Alphabet Media's Tejal Daftary Mehta learnt from running a business & caring for a new born

Opinion

Always on work culture biggest cause of stress in PR : India Mental Health Survey

Opinion

Seven tips for PR professionals newly reporting to the CEO

Opinion

Time to talk about the imposter syndrome in PR says Muskan Tandon, PRmoment 3030 winner

Opinion

Why each consumer will have a different perception about your brand

Opinion

Is India Inc. ready for employee activism?

Opinion

PRmoment 3030 winner Harjot Dhawan examines how experiential marketing can win over the bored customer

Opinion

Albinder Dhindsa, CEO of Grofers on what CEOs want from communicators

Opinion