“Do what you are passionate about, not what you are good at”, says Ketchum’s Stephen Waddington
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Is the Indian PR business ready for strategic creativity?
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Seven mistakes PR agencies cannot afford to make
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Political communications is coming of age. Do you have the right CASTE?
• Opinion
Can PR professionals become social media influencers?
• Opinion
Millennials – are they lazy, entitled, unfocused and disloyal? This millennial says “no!”
• Opinion
Why digital media can help companies stay small when they grow big!
• Opinion
The game behind the game
• Opinion
Play the PR long game – be loyal!
• Opinion
The best and worst questions to ask in an interview by Porter Novelli’s, Angela Casey
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