Trust – the currency of a brand’s reputation capital

Opinion

PR is not dying, it’s flourishing!

Opinion

The battle between quality and cost in PR procurement

Opinion

Rethinking Internal Communications by Rajneesh Chowdhury

Opinion

The Hindi communication revival

Opinion

Synchronising online-offline communication strategies for Generation Y

Opinion

Mistakes clients make while dealing with PR agencies

Opinion

Let’s Speak in Stories Not Stats

Opinion

Has PR reached its ‘Now or Never’ moment?

Opinion

Why PR will matter more than marketing in 2014

Opinion

PR practitioners guide to leading a marketing conversation

Opinion

Are you a data-literate PR practitioner?

Opinion