How does the PR market in the East of India compare with the hubs of PR growth in the West and South of India? With Durga Pujo around the corner, brands are getting ready to go 'pandal hopping' during the busiest buying season of the year.
To understand how brands communicate during this auspicious season and to find out what is shaping PR trends in this culturally vibrant region, PRmoment India spoke to Paromita Ghosh, founder-director, Candid by Paromita.
She talks about the Durga Pujo campaign plans of an iconic Kolkata based men's undergarments brand, how organisations in Kolkata are trying to create awareness of women's empowerment in a city that has recently faced fierce criticism for not being safe for women, and her start as a PR founder doing PR work for IPL's Kolkata Knight Riders, the thriving Bangla film industry, MSME's, retail and the Marwari business families
Listen in.
Here is a summary of the main points discussed:
00:33: Start of the PR career with Prema Sagar and Genesis.
" I owe my understanding of PR to Genesis and Prema completely and to the lovely people who trained me at Genesis."
Client Focus
"I set up my own company because there was no agency taking care of the huge Marwari entrepreneurs who were doing very good business."
Working with Bollywood Badshah SRK and his cricket team KKR, chef Sanjeev Kapoor and YC Davesar
07 00: "There was a day during the launch of KKR when Shahrukh Khan met 300 journalists, and he repeated himself for 24 hours. And he did not lose his mind even once."
10:00: On riding an elevator with YC Davesar while working as an intern with ITC
On Durga Pujo PR Trends
12 37: 'Operation Sindoor', women dhakis and purohits.
Campaign plans: Rupa, Asian Paints
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