Popkorn Communications, a subsidiary of Value 360 Communications, appoints Vishal Mehra as the new CEO

 21st March 2022  
 Soumiya Awasthi

Popkorn Communications, part of Value 360 Group, India’s leading PR & Comms-Tech conglomerate, has announced the appointment of Vishal Mehra as the CEO for its newly re-launched digital vertical.

In his last stint with 22feet Tribal Worldwide, part of DDB Mudra Group, Vishal led the agency in Delhi and was part of the team to integrate the group’s offerings in the market.

Before that, Vishal has worked with mobile marketing start-ups, an aviation marketing consultancy, as well as leading agencies like Cheil Worldwide, and Bite (now Archetype), partnering with brands across industries.

At Value 360 Communications, Vishal will consolidate the group’s tech offerings.

Commenting on the appointment, Kunal Kishore - founder director, Value 360 Communications, said, “We are committed to building Value 360 into a group of independent entities with specialized communication capability. We are delighted to have Vishal on board. He deeply understands Value’s vision and will bring in an outside-in view of digital trends from his experience and expertise.”

Vishal Mehra, CEO - Popkorn Communications said, “I’m determined to tap our unique position to double down on our digital offerings and making Popkorn a great place for the industry’s top talent to work at. I am honoured and excited to build this with my team. Our pivot to digital will become not just a driver of the group’s growth, but also for our people.”

A management graduate from Haas School of Business (UC Berkeley) and International Management Institute (Belgium), Vishal has a lifelong passion for technology, philately, aviation, and marketing.

In 2021, Value 360 Communications introduced an employee stock ownership plan (ESOP) for long-term employees as well as new team members who display exceptional performance.