20:20 MSL rides off with Royal Enfield integrated PR mandate for India

Royal Enfield, the world’s oldest motorcycle brand in continuous production, and a global leader in the middle-weight motorcycling segment, has appointed 20:20 MSL as its strategic communications partner in India. 

A unit of Eicher Motors Limited, Royal Enfield aims to grow and expand the mid-sized motorcycle segment in India and globally.

This appointment will see the Publicis Groupe owned agency take on all public relations, media and influencer engagement, and other organic external stakeholder communications for Royal Enfield, for corporate and brand, across motorcycles, apparel, and accessories business in India.

Speaking about the appointment of 20:20 MSL as the new strategic communications agency, Shubhranshu Singh, global head - brand & and marketing, Royal Enfield, said “As we move into the next phase of growth in India and across the world, we were looking for a public relations and communications partner with strong strategic capabilities, as well as with adequate scale and depth of understanding. We’re happy to bring onboard 20:20 MSL and look forward to working with them.”

Viju George, managing director, 20:20 MSL added, “Royal Enfield is a powerful brand, as it infuses a sense of pride in every rider. We are delighted to partner and reinforce the brand love through dynamic storytelling.”