MSL, Publicis Groupe’s strategic communications and engagement firm, today confirmed its appointment for handling Adobe’s communications mandate in India. Adobe, one of the global leaders for technology solutions has engaged 20:20 MSL for its end-to-end communications mandate, including public relations, digital, social and analyst Relations, starting the 1st of April 2018. MSL India comes on-board post a multi-consultancy pitch.

Amit Misra, CEO, MSL India said, “We take pride  in being the communications partner for Adobe, a company known for its cutting-edge technology and work culture. With a clear understanding of Adobe’s ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Adobe’s growth in India.”

Viju George, managing director, 20:20 MSL said, “We are very proud to be associated with Adobe. A company that has a legacy built on creativity of its people and we feel that is where MSL aligns with them. Together, we believe we will be able to create an important success story.”

For over three decades, Adobe has been setting standards for digital experiences. Today, Adobe is one of the largest and most diversified software companies in the world. With a solid commitment to the community and its people, Adobe has 17,000+ employees across 37 countries, 5,300 of which are based in India.

MSL has taken charge of a wide-ranging communications remit that includes corporate reputation management, brand and product communications strategy and outreach programs amongst others.