80dB signs up new clients, Jio Platforms backed NEWJ, Dixcy Textiles & Gokaldas Intimatewear

Integrated reputation management advisory, 80-dB Communications announced two new client wins this week.

NEWJ win

The firm has been appointed as the communications partner by NEWJ a video based, mobile first, storytelling platform backed by Jio Platforms Limited, RIL picked up a stake in the firm in 2018.

 80dB Communications will develop a strategy and implementation roadmap to drive media and stakeholder outreach for NEWJ’s activities across its digital platforms.

The platform's focus is on telling India's stories in an effort  to reduce the urban-rural divide in India’s new media space.

“Vernacular and video are the game changers for a digital India. As a social first publisher on the mobile, we intend to use visual storytelling, by leveraging data and tech for BharatFirst”, said Shalabh Upadhyay, Founder and CEO at NEWJ - New Emerging World of Journalism.

We’re excited to work with 80dB Communications as our PR partner to help establish our position among both brands and users.”

Dixcy Textiles and Gokaldas Intimatewear

80 dB Communications, has also been signed up Dixcy Textiles and Gokaldas Intimatewear. 

80 dB will manage the overall communications strategy with the aim to raise the corporate profile and awareness about its portfolio of products.

Backed by Advent International, a private equity firm, Dixcy Textiles Private Limited and Gokaldas Intimatewear Pvt Ltd make innerwear with brands including lingerie brand Enamor.

“80dB Communications presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals. We are sure that this partnership will help in meeting our ambitious targets. We welcome 80 dB onboard and look forward to working with them”, said Sunil Sethi, executive chairman, Dixcy Textiles and Gokaldas Intimatewear.