Mumbai, September 7, 2020: Adfactors PR, the country’s largest public relations consultancy today announced that it has beefed up its strategic communications practice with two senior hires – Arun Kumar, former senior editor – mergers & acquisitions at The Economic Times; and Suman Layak, former senior editor with ET Magazine, the Sunday Edition of The Economic Times.

Kumar, widely respected for his coverage on M&As and corporate developments, will be based in Delhi. A veteran with over three decades of experience in journalism, Kumar, as senior vice-president, will be part of the national Strategic Communications Group. He has previously worked with Hindustan Times and Business Standard, covered corporate finance across sectors, including banking, finance, large and medium-sized corporates across sectors.

The Strategic Communications Group within Adfactors provides C-Suite counsel for a wide range of corporate situations. The mandates of this group are characterised by high stakes, urgency and uncertainty – working at the confluence of media, markets and advocacy.

 Layak, a journalist with 24 years of experience covering large Indian conglomerates, multinationals, other Indian companies, has joined the Mumbai office as vice-president in the reputation practice that serves key Tata Group companies among other sector leaders in many areas. He has previously worked with Hindustan Times and Business Today. 

As a journalist, he followed multi-disciplinary areas, including manufacturing, corporate/legal, NBFC, real estate, and Information Technology. He has also covered political and social developments along with education and social entrepreneurship.

Adfactors PRcCo-founder and managing director Madan Bahal said, “We are proud to have such high-calibre professionals joining us. We are expanding and deepening our strategic communications capabilities to provide C-Suite counsel at scale to assist our clients navigate complex business environment. I am sure Arun and Suman will bring in tremendous value towards these efforts.”