Advanced Fertility Centre (AFC), a specialty centre concentrating on the treatment of infertility, has awarded its website re-design and digital marketing mandate to Kaiketsu Management, a consulting and digital agency. The account was won following a multi-agency pitch and will be managed by the Kaiketsu's Bangalore office.
The agency will be strategizing and providing digital marketing services for Advanced Fertility Centre, which includes the brand's existing service portfolio and upcoming launches.
Commenting on the partnership, Dr Nirmala T S, managing director, Advanced Fertility Centre said "We found Kaiketsu Management's fresh ideas engaging and delivering on the parameters similar to our business objectives. The AFC brand is on a high growth trajectory. We needed a partner who can support us in our digital journey to exponentially reach out to our audience and build a strong digital presence."
Speaking on the win, Shobha Komarla, co-founder and VP, Kaiketsu Management said, "We are glad to partner with Advanced Fertility Centre a legacy brand for IVF. We look forward to creating interesting campaigns for them to enhance their digital media presence."
Dr Varsha Samson Roy, scientific director, Advanced Fertility Centre added "There's a paradigm shift in the digital landscape due to the ongoing Covid situation. In these changing times, it's of prime importance that we up our digital presence and marketing initiatives to remain relevant for digital audiences. Kaiketsu Management's management team's resourcefulness and capabilities have assured us that they will help all our brand reach the level we need and achieve our objectives."
Kaiketsu Management is a brand consulting and digital marketing agency.