Global aircraft engine maker, Pratt & Whitney, has awarded its' public relations mandate to Avian Media following a competitive multi-agency pitch.Avian Media will be responsible for developing and managing strategic communications to amplify key messages and deliver successful campaigns for Pratt & Whitney (P&W) in India. The mandate includes reiterating P&W’s strengths and commitment to India, promoting technology leadership and innovation as well as building advocacy among relevant stakeholders.

Subir Moitra, head of marketing and communications for Pratt & Whitney in India, said: “We look forward to working with Avian Media in successfully driving the Pratt & Whitney story in India. We are especially focused on India as it is the world’s center of excellence for Pratt & Whitney’s revolutionary new propulsion system, the Geared TurboFan (GTF). Avian has a deep understanding of the aviation sector and will help us meet our business goals.” 

Moitra recently re-joined Pratt & Whitney after serving as vice-president of marketing and communications for KPMG in India.

Commenting on the win, Nitin Mantri, CEO, Avian Media, said: “We are pleased to be the partner of choice for Pratt & Whitney. Avian Media possesses rich experience and expertise in the aerospace and defence industry and is known for delivering innovative campaigns for its clients. The Pratt & Whitney team is committed to surpass expectation and is all set for a long and successful association.”

Pratt and Whitney engines are in use in both military and civil planes globally. In India, they are used by Go Air and Indigo,  the latter is India's largest airline.  The company also received certification, earlier this year, by DGCA for its customer training center in Hyderabad. However, recent news reports said that Indigo had grounded at least seven Airbus planes which used the US firm's engines due to technical issues, over the last two months.