Archetype wins PR mandate for electrical goods major Havells

Havells India Limited, the fast-moving electrical goods (FMEG) company, has appointed Archetype (formerly Text 100) as its PR partner for the India region, following a multi-agency pitch.

 The remit includes both corporate and product communications.

“We are pleased to associate with Archetype India as our communications partner. Their proposed strategy aligns with our business goals and we look forward to successfully driving our brand reputation in the region,” said Anil Sharma, head – corporate communications, CSR & sustainability, Havells India Ltd.

Sunayna Malik, managing director, India and senior vice president, APAC at Archetype said “Havells is one of the most respected FMEG brands in India. We look forward to adding strategic value to their communications program.”

Text100 recently rebranded and is now known as Archetype. This came after the merger of Text100 and Bite, another Next Fifteen group agency with a strong play amongst new-age brands. In India, Text100 started off 23 years ago as India’s first MNC agency, with a single-minded focus on technology, later diversifying into select new verticals – primarily those that leveraged technology for their competitive advantage.