ARM Worldwide –independent digital marketing and communications consulting firm- has recently won the social media mandate for, MTV India in a multi-agency pitch.
Under the mandate, ARM Worldwide will be taking care of the social media marketing strategy for MTV India along with their popular shows like Roadies, Splitsvilla, Hustle; and Ace of Space.
Commenting on the association, Navin Shenoy, marketing head- youth, music and English Entertainment, Viacom18 said, “On an average, MTV reaches 240 million young users per month through its social media presence, being the cultural destination for millennials and GenZ. We are delighted to have ARM Worldwide as our strategic social media consultants and expect this collaboration will further enhance MTV India’s presence in the digital space.”
Manas Gulati, Co-Founder and CEO, #ARM Worldwide said, “MTV India is one of the most iconic youth brands in the country which has amazing properties like Roadies, Splitsvilla, Hustle and the likes. We are extremely delighted to associate ourselves with team MTV to do some great work together. This has definitely given us the opportunity to go all out and express ourselves in the most creative ways possible to the youth of the nation. The brief given to us was extremely pointed to increasing conversations across online platforms organically. We are here to write some amazing stories.”