Ashwani Singla, the founding managing partner of Astrum, has been elected to a five-member Global Executive Council (GEC)  at IPRN- a grouping of independent PR firms. He also assumes the role of the regional chair for the Asia-Pacific (APAC) region

The International Public Relations Network (IPRN), is present in over 100 major cities in 30 countries across five continents.

Before founding Astrum, he served as the Asia MD at PSB Research, as CEO of Genesis Burson Marsteller and as a member of the Asia Pacific Board of Burson-Marsteller (now known as BCW).

Rodrigo Viana de Freitas, president of IPRN, said, “The APAC region hosts some of the fastest growing economies in the world and I am delighted to welcome Ashwani, one of the tallest professionals across the region on the GEC. I look forward to working with him to grow the network and strengthen collaboration amongst members to grow their business.”

Thanking the members and the president for their vote of confidence, Ashwani Singla, founding managing partner, of Astrum Reputation Advisory said, “Clients are looking for bespoke solutions, data-driven intellectual rigour delivered with personal attention, a hallmark of IPRN membership of independent firms led by seasoned professionals."

"Greater collaboration amongst members drives our collective success and I look forward to working with our president and my GEC colleagues to deliver on this responsibility bestowed upon me.”

After Puerto Rico In 2023, the next AGM for IPRN is scheduled for November 2024 in Dubai. Representing other continents in the 'Global Executive Council' are Philippe Beck (Europe), Carina Almeida (South America), Grant Wright (North America), and Nicole Capper (South Africa).