KULT, India’s pioneering beauty-tech platform redefining beauty discovery through intelligence and personalisation, has announced the appointment of Adyasha as head – creative and brand communication.
At KULT, Adyasha will spearhead the brand’s creative vision, communication strategy, and narrative development. She will collaborate closely with product, technology, and marketing teams to define KULT’s voice and identity as the brand continues its mission to make beauty discovery more inclusive, intelligent, and technologically driven.
Karishma Singh, CEO of KULT, “Adyasha is one of the youngest creative leaders in India to have shaped some of the most memorable brand stories of our time, and we’re thrilled to have her leading the KULT brand. She understands culture, internet language, and the emotional core of how brands connect. At KULT, she will define how we speak, what we stand for, and how our beauty-tech platform creates value for consumers in ways that genuinely matter.”
Speaking on her appointment, Adyasha said, “I believe beauty is more than aesthetics; it’s about identity, confidence, and storytelling. At KULT, the opportunity is to build not just a brand but a story-world where technology, culture, and creativity converge in ways that feel personal to every individual consumer. I’m thrilled to join this team at such an exciting stage of growth and to help shape how KULT speaks, moves, and lives in the minds of people.”
KULT continues to strengthen its leadership bench as it prepares for rapid growth. Recent key appointments also include Ravish Kumar Chaubey as head of marketing and Rishi Patnaik as chief business officer.
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