PR News 2 minute read
Bipasha Chakrabarti, former head of communications and marketing at Cisco Systems has now joined Facebook India as its director for communications.
Bipasha Chakrabarti will be a part of the India leadership team, reporting to Ajit Mohan.
The post has been filled 8 months after the former director Amrit Ahuja quit in July last year.
At Cisco Chakrabarti was head, corporate communications Cisco India & SAARC and executive communications, the office of the President, Cisco APJC. In that role, she not only led communications, including analyst, technology, and corporate communications but also managed leadership and executive communications for the office of APJC President
With over 18 years of communications experience, Chakrabarti has also previously worked at Text 100 (now Archetype) and Alcatel Telecom.
Prior to Cisco, Bipasha was with Sun Microsystems. As part of her new role, she will lead the communications charter for both Facebook and Instagram in India.
Said Ajit Mohan, VP and MD of Facebook India, “Communications is a critical function for us as we continue to build Facebook’s story in India. We are grateful for the trust that our users, advertisers, partners, and the government have placed in us, and are committed to communicating openly and transparently. Bipasha is among the most seasoned communication professionals in the country and I am very excited to have her join us and lead this charter.”
The announcement comes just a month after Facebook announced the hiring of Avinash Pant as the marketing director at Facebook India to drive the company’s consumer marketing efforts across the family of apps. Just a year ago, Facebook had also announced a new leadership structure in India bringing the company’s functions under Ajit Mohan, reporting directly to its headquarters in Menlo Park.
In the last few months, Facebook has recruited for key roles across multiple functions such as marketing, sales, partnerships, and policy. Consistent with the new organization structure, several of these roles have been spread across the Facebook family of apps.