Branding Edge, a capital markets-focused comms consultancy, has been appointed as the official strategic communications and media partner for S45, India’s first AI-native investment banking platform.
The mandate will focus on building S45’s long-term positioning at the intersection of capital markets, technology, and institutional trust, as the platform introduces an AI-led operating system aimed a IPO readiness, execution, and investor engagement.
Deepank Bhandari, founder, S45, added: “Our goal at S45 is to modernise investment banking execution through a real-time operating system that brings transparency, speed, and decision intelligence to the IPO lifecycle."
"Branding Edge brings deep capital market experience and a strong understanding of how credibility is built with issuers, investors, and the financial media. We look forward to building S45’s narrative with a partner that understands both markets and modern storytelling.”
Speaking on the partnership, Rahul Tekwani, managing partner, Branding Edge, said: “S45 is not just a new product, it is a category shift. What excites us is that the platform is building the missing operating layer of India’s capital markets. S45 is entering one of the most consequential moments of the decade — where IPO execution must evolve as quickly as India’s growth. We are proud to support this journey.”
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