Zeno Group announced the launch of GEOfluent, to help brands master how they appear in generative AI search
With Indian consumers increasingly relying on AI-generated recommendations across categories, from technology and finance to lifestyle and healthcare—how brands appear in generative answers is becoming a critical reputational and commercial differentiator.
“As Gen AI rapidly becomes the front door for information, discovery, and decision-making, a brand’s ability to be visible, accurate, and credible in AI-driven answers is business-critical,” said Michael Brito, Zeno’s head of global analytics. “Zeno’s work is always focused on the interplay of brand communications and corporate reputation. To help brands stay ahead, we’re applying AI in ways that help them both protect and promote their business in today’s increasingly noisy, high-stakes environment.”
“As generative AI reshapes how people seek information and form opinions, communications is entering a new era of influence and accountability. In a market like India where scale, speed, and digital adoption are unmatched — brands must actively manage how they show-up in AI-generated answers. GEOfluent gives communicators the intelligence they need to move from reactive reputation management to proactive influence in the age of generative search,” said Abhishek Gulyani, managing director of India and head of corporate affairs for Asia Pacific at Zeno.
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