Burson names HS Chung as CEO - Asia Pacific

Burson announced earlier this week that HS Chung has been appointed CEO, Asia-Pacific. She had been leading the agency’s business in North Asia-Pacific across China, Hong Kong, Japan and Korea and will now oversee the entire region, which also includes Burson’s business in Australia & New Zealand, India, Indonesia, Malaysia, Singapore and Thailand. She remains based in Seoul, Korea, and the appointment is effective December 1, 2025.

“HS has a combination of superpowers that make her very well-suited to lead the entire region,” said Corey duBrowa, global CEO, Burson. 

Corey further added, “She is a trusted and sought-after CEO and C-suite advisor, a business builder, a talent advocate and an operational maven. These skills, together with her deep understanding of the cultural nuances across and between the markets, will enable Burson to continue delivering exceptional results for our clients and further build on our strong foundation across our Asia-Pacific footprint.”

“It’s an honour to lead the Asia-Pacific region as CEO,” said Chung. “We have strong momentum across the business and will continue to turn it into results through disciplined focus and execution." 

"As our clients navigate unprecedented complexity, we are using our comprehensive AI capabilities and our exceptional talent bench to help businesses make decisions with clarity so they can succeed today and in the future. With Asia-Pacific continuing to grow and shape the global economy, I’m excited to help our clients and teams seize the opportunities that lie ahead.”

Adrian Warr, who had been leading South Asia-Pacific for Burson, is leaving the region to return to the United Kingdom with his family and will depart the business as of November 30, 2025. “I’d like to extend my thanks to Adrian for his contributions to Burson during his time with us, for his leadership in driving our business in South Asia-Pacific and his partnership with HS and our leadership team. I wish him the very best in his future endeavours,” said duBrowa.

Chung founded Synergy Communications in January 2000, which became part of Hill & Knowlton in 2002. Before Burson, she was as President, Asia, for Hill & Knowlton.