GlobalBees, an aggregator of digital brands, has named Cha-Chi as its public relations and communications partner. As per the mandate, the agency will be serving GlobalBees and its partner brands, nationally.
Speaking on the announcement, Damandeep Singh Soni, CBO of GlobalBees, said, "Cha-Chi team’s commitment to excel, on-point thinking, and a holistic approach to PR made the cut. We eagerly look forward to redefining the landscape for digital brands with PR first initiatives.”
GlobalBees is an aggregator of digital brands that transforms marketplace sellers into international brands loved by millions. The company invests in, acquires, and grows seller businesses across Amazon, Flipkart, and other marketplaces.
Jagriti Motwani, CEO and co-founder, Cha-Chi Communications, said, "It is always a great opportunity to partner with a leader in the making, and we are looking forward to playing our part in brand GlobalBees’ journey!”
After adding brands from Homecare and Femtech sectors to its portfolio, GlobalBees is looking to partner with companies that have built products based on unique consumer insights from the categories of fast-moving consumer goods (FMCG), home organisation, sports and lifestyle, among others. GlobalBees has offices in Delhi and Bangalore. The company has developed assets and expertise in marketing, technology, logistics and product innovation.