Dharma Media Consultants bags PR mandate for DriveX, backed by India's first Formula 1 racer Narain Karthikeyan

Dharma Media Consultants, a boutique branding and communication company, today announced that it has been selected as the public relations agency of DriveX, a multi-brand affordable mobility platform. Founded by India’s first Formula 1 racing driver, Narain Karthikeyan and Christopher Sargunam, DriveX is engaged in leasing two-wheeler motorcycles and scooters and selling, trading, and distributing pre-owned two-wheeler motorcycles and scooters.

On the appointment of the new PR team, Christopher Sargunam, co-founder, DriveX said, “DriveX has the vision to cater to all the micro-mobility requirements of users. We will be solving many pain-points and aim to be tech pioneers in the auto space. We look forward to joining hands with Dharma Media Consultants as communication partner to shape and convey the DriveX narrative.”

Dharma Media Consultants works primarily in the PE-VC, startup, and corporate ecosystem and helps brands reach their true potential through well-positioned and effective communications strategies. The agency aids brands with complete media solutions — from content creation and social media management to internal/external communications, consistent brand messaging, and measurable results.

Commenting about the engagement, Shutapa Paul, founder, Dharma Media Consultants said, “We are excited to partner DriveX that is focused on digitizing and tech-enabling the largely unorganized pre-owned two-wheeler market in India. We look forward to creating and executing innovative and disruptive communications campaigns for DriveX that will increase brand awareness and reach the right audiences.”

Dharma Media Consultants will oversee an integrated communications mandate covering brand and corporate communications for DriveX. In addition to handling media relations, Dharma Media Consultants will also be responsible for communications strategy, launching of campaigns, and industry leadership positioning.

If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.