Digital Refresh Networks bags digital mandate for Emami Frank Ross pharmacy
Digital Refresh Networks has won the digital mandate for Emami Frank Ross, part of the well known Emami group. The account was won following a multi-agency pitch and will be looked after by the agency’s Kolkata team.
Commenting on the association, Sabyasachi Mukherjee, Sr. general manager - procurement (Pvt. Label, Pharma & FMCG) at Emami Frank Ross says, “With the ongoing challenging scenario, we at Emami Frank Ross aim towards reaching maximum individuals with relevant medications at any given hour.
We are sure that Digital Refresh Networks' expertise in the field of digital marketing will further enhance and support the brand to not only maintain but leverage its reach overall. We look forward to a productive and long-term collaboration with the agency.”
Barin Mukherjee, co-founder & CEO, Digital Refresh Networks says, “As we all go through a taxing time, we do understand the relevance and importance for every brand to leverage their business through digital shout-outs. We are set with our team of professionals to offer our expertise to the brand and aim to create and drive an Omni channel strategy. We do look forward to not just supporting the brand but also contributing to the society at large.”
The mandate includes handling the overall planning and execution on the digital, creative and marketing front.