Digivaasi appoints Kamal Bhatnagar as their new creative head

The agency responsible for the extremely successful Pepsi tweet 20 campaign has just appointed Kamal Bhatnagar as their new Rajnikanth AKA Creative Head of Content and Strategy in a bid to 'ramp up operations'.

Digivaasi, a creative digital agency in Delhi, was established four years ago and clients include Pepsi, EMC and Expedia.

Kamal Bhatnager has been appointed as the new Creative Head. He has over 12 years’ experience in advertising and was previously creative director at Contract Advertising. Kamal also worked as a creative consultant for agencies such as Ogilvy and Mather, and is a guest faculty at the Indian Institute of Mass Communication.

Rahul Bahuguna, Chief Operating Officer, Digivaasi added: “Digital is an extremely dynamic space and needs constant innovation. Creative directors are expected to be the greatest problem solvers and handle multiple responsibilities- think and do things beyond regular imagination. Kamal brings with him an excellent understanding of the advertising landscape and I am confident that he will lead our work, creative output as well as business to greater heights”