Edelman has appointed Ashutosh Munshi, the network’s head of brand for India, as head of brand for Asia Pacific as well. In this capacity, Munshi will report to Edelman’s global chair of brand and F&B, Megan Van Someren, and to Stephen Kehoe, CEO of Edelman Asia-Pacific.
Edelman's press release stated that the appointment follows a year of growth for the agency’s brand practice, both globally and in the region.
Munshi is tasked with overseeing the launch of new regional capabilities for the brand practice, involving stronger integration and collaboration across Edelman’s strategy, creative, data and analytics, influencer, digital and public relations capabilities.
“As a testament to our talent and commitment to grow from within, I am proud to see Ashutosh now take the lead in launching new regional capabilities for our brand practice, setting the bar higher in areas of brand obsession, curiosity and excellence.”, said Stephen Kehoe, CEO of Edelman APAC.
“This year has seen a paradigm shift in how brands need to communicate and engage with consumers and society at large,” says Munshi.
This involves adopting a marketing approach reset that places action at the core, striking the right tone with earned-centric creative ideas, and using trusted voices and credible peer channels. I look forward to bringing this thinking to our clients across the Asia-Pacific region.”
“As we look ahead at the new year and at the continuous shifts in consumer expectations, how brands behave matters more than ever before,” says Van Someren. “The time is now for brands to step up and put trust at the helm - and not just through communication, but through action and advocacy."
An industry and Edelman veteran, Munshi joined the firm 18 years ago and has worked in its Mumbai, London and New York offices. As head of brand for Edelman India and regional client lead on the Unilever business, he has led the market’s brand and creative teams on the creation of new communications products for influencer marketing, brand campaign risk assessments and the firm’s earned creative capability.