SPAG, a FINN Partners company, has unveiled FINNFluence — an influencer marketing solution.
With the influencer economy in India projected at ₹3,500 crore in 2025, growing at a rate of 25%, marketers face a dual challenge: navigating explosive growth while combating influencer fraud, regulatory tightening, and consumer demand for authenticity.
FINNFluence model complies with ASCI and FTC guidelines.
“Influence without trust is just noise. FINNFluence embeds credibility at the very core of influencer marketing. This is not influencer marketing as usual — it’s influence evolved," said Aman Gupta, managing partner, SPAG FINN Partners.
“Audiences today don’t just buy products; they buy into values. They are discerning, sceptical, and demand authenticity. FINNFluence is designed for this new reality — building creator ecosystems that align with purpose and brand safety, while ensuring every rupee spent delivers long-term equity,” said Shivani Gupta, managing partner, SPAG FINN Partners.
From Paid Buzz to Earned Trust
FINNFluence is sector-agnostic yet precision-focused. Whether for health, technology, consumer, or sustainability brands, it creates long-term brand-safe partnerships that move influence from transactional to transformational.
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