New age fintech startup Valyu.ai, which focuses accessing accrued advances on salaries announced that they have signed on integrated marketing business impact consultancy, One Source.
Involving investor relations, corporate reputation counsel, digital marketing efforts as well as consumer outreach across PESO media, the remit will be focused on building salience for the brand across stakeholder groups.
Launched in the last quarter, Valyu.ai focuses on ensuring that in tough times brought on by the pandemic, millions of India’s service segment do not face a liquidity crunch. The brand associates with HRMS providers such as PeopleStrong, and corporates alike, in order to provide advance salary solutions to their personnel, thereby taking mental health issues, financial crunches and more out of the equation. Valyu.ai is already partnering with one million members of the Indian workforce!
For One Source, the mandate will be spearheaded by lead counsel on the account, Abhishek Vissapragada, supported by the national team.
Commenting on the partnership, Rashoo Kame, co-founder, Valyu.ai said, “We realised the impact of the liquidity crunch not only in number terms, but by the mental health quotient of the country, and came up with the idea of Valyu.ai. We therefore wanted a partner who understood what we stood for, and in that, we found One Source, who understands the heart of the problem, as well as the mind”.
Srishty Chawla, founding partner, One Source added, “Where I believe Valyu.ai and One Source clicked is the promise to our partners, our customers, our clientele, of dealing in business numbers, not delivery numbers.”