Fulcrum Awards 2020 winners announced

The Fulcrum Awards 2020 winners have been announced. The organisers - The PRomise Foundation and PRmoment India (www.prmoment.in)  - announced the winners of the fifth edition of Fulcrum Awards on Saturday, November 7th, 2020 at a virtual awards ceremony. Over 300 professionals from public relations firms and in-house departments of communications logged in to witness the awards function.

The awards night commenced with the honouring of veteran communications professional Shravani Dang with the Fulcrum Lifetime Achievement Award. The Fulcrum Awards Jury in 2020 consisted of two sets - One of 20 eminent in-house communication leaders who looked at campaigns and the lifetime achievement category; and the other that included leaders of various consulting firms who looked at the categories of forms that they did not belong to. The winners were selected after a rigorous online and offline process of evaluation. The process was reviewed by niiti consulting.

The Fulcrum Awards are supported by technology and digital partner - Avignyata; creative partner - Plane Crazy; academic partner - SCoRe; association partner - PRCAI and magazine partner - Reputation Today, studio partner - Founder India and the streaming partner - Atthah.

This year the organisers introduced a special category to honour work done during the lockdown to recognise the extraordinary work done by organisations and brands between April 1, 2020 - June 30, 2020.

The virtual awards evening saw compelling campaigns compete for five sub-categories of Lockdown Awards, 12 sub-categories of Sector Awards and 12 sub-categories of Technique Awards. Individual achievement awards for in-house professionals and the special awards categories for teams and consultancies were also announced.

The trophies will be delivered to the winners before November 20th, 2020 and the certificates will be emailed in the week of November 9th, 2020.

The complete results are outlined below:

TECHNIQUE AWARDS

Best Use of Content

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

2020 MSL

Vicks One In A Million #TouchOfCare

Procter & Gamble - Vicks India

Silver

Edelman India Private Limited

From Packaging To Pop Culture

PepsiCo India (LAY'S)

Bronze

Godrej Interio

Make Space for Life

Adfactors PR Pvt Ltd

Best Use of Creativity and Innovation

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

MSL India

#LoveAtFirstPride

OkCupid

Silver

Edelman India Private Limited

From Packaging To Pop Culture

PepsiCo India (LAY'S)

Bronze

BH5812
Ford India Pvt Ltd

Ford Discover More With Poetry

 

 Best Use of Event

Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

Avian WE

A New Chapter On Inclusion

Rainbow Literature Fest

Silver

Airbnb India

Live Like A Maharaja

 

Bronze

First Partners

Hyundai Kona: Mission Impossible!

Hyundai Motor India

 Best Use of Digital

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

Madison PR

Parachute Advansed Champi Beats

Marico Limited

Silver

Edelman India Private Limited

From Packaging To Pop Culture

PepsiCo India (LAY'S)

Bronze 

Ford India Pvt Ltd

Ford Discover More with Poetry

 

 Best use of Integrated Communications

 Rank

Organisation Name

Campaign Title

Client/Consultancy name

Gold

Bangalore International Airport Limited (BIAL)

#Plasticbeku by BIAL

 

Silver

PR Pundit Public Relations Pvt Ltd

 #UnitedByVote Campaign

United Colors of Benetton

Bronze

First Partners

Making Delhi Safer – Women with wheels

Azad Foundation – Sakha Cabs

 Best Use of Public Affairs

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

First Partners

Rising To Dignity! Repealing 108 Legal Barriers

Sasakawa-India Leprosy Foundation (S-ILF)

Silver

First Partners

Making Delhi Safer – Women with wheels

Azad Foundation – Sakha Cabs

Bronze

First Partners

Bhadrachalam: Making of the Indian Paper Tigers

ITC Limited

 Best Management of Crisis

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

MSL India

Tackling Fake News on Budwesier

Anheuser Busch InBev

Silver

Genesis BCW

IndiGo-Flying High Despite A Cockpit Battle

Interglobe Aviation (IndiGo)

Bronze

MSL India

Global IPO Failure

WeWork

 Best Use of Internal Communications

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

Mondelez India Foods Private Limited

Bringing Mondelez India's Purpose to Life

 

Silver

Cairn Oil & Gas, Vedanta Ltd

Harnessing the Power of Employee Advocacy

Genesis BCW

Bronze

Nayara Energy

One Nayara

 

 Best New Product Launch

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

Value 360 Communications

Launching the Marvel – India’s first Internet Car

MG Motor India

Silver

Avian WE

Making Silence Speak

Samsung India

Bronze

Ruder Finn India

The Great Democratisation of Mobility

Revolt Intellicorp

 Best Use of Media Relations (A10)

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

Avian WE

#AmazonFestiveYatra

Amazon.in

Silver

20:20 MSL

GoRun with Skechers

Skechers India Private Limited

Bronze

First Partners

VENUE: Stay Connected on the Go!

Hyundai Motor India

 Best Use of Community Outreach (A11)

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

First Partners

Rising To Dignity! Repealing 108 Legal Barriers

Sasakawa-India Leprosy Foundation (S-ILF)

Silver

First Partners

Making Delhi Safer – Women with wheels

Azad Foundation – Sakha Cabs

Bronze

First Partners

WOW: Saving India from 6 Chandigarh Equivalent Landfills

ITC Limited

 Best Regional Campaign (A12)

 Rank

Organisation Name

Campaign Title

 Client name /Consultancy Name

Gold

First Partners

ITC Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances!

ITC Limited

Silver

Godrej Consumer Products Limited

Wake Up to Freshness by Cinthol Lime

Adfactors PR Pvt Ltd

Bronze

Godrej & Boyce Mfg. Co. Ltd.

#IssRaavanKoMatJalaao – a social message woven in the threads of the age-old tradition of burning the effigies of Raavan as a symbol of good over evil.

Adfactors PR Pvt Ltd



Masters of Technique

 Rank

Organisation Name

Gold

First Partners

Silver

MSL India

Bronze

Avian WE

SECTOR AWARDS

 Best Hospitality and Travel Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Making Delhi Safer – Women with wheels

Azad Foundation – Sakha Cabs

 Best Automobile Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

VENUE: Stay Connected on the Go!

Hyundai Motor India

 Best Luxury Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

PR Pundit Public Relations Pvt Ltd

Launch of Christian Louboutin's Spring/Summer 2020 Collection in India

Christian Louboutin

 Best Technology and Telecom 

Organisation Name

Campaign Title

Client/Consultancy Name

MSL India

Draw the Line

Spectra

 Best Healthcare and Pharma Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Sanofi India limited

AllergyFree India

 

 Best Consumer Products and Retail Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

#AmazonFestiveYatra

Amazon.in

 Best Not for Profit and Associations Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Tata Trusts

Antaran, Transforming Crafts

Adfactors PR Pvt Ltd

 Best Manufacturing Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Bhadrachalam: Making of the Indian Paper Tigers

ITC Limited

 Best Entertainment and Media Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Value360 Communications

Making of the Indian Pop culture Trendsetter

Comic Con India

 Best Banking and Financial Services Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

Team Cashless India

Mastercard

 Best Services Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Value 360 Communications

Switching India’s gear towards car subscription with Zoomcar

Zoomcar

Special Mention

Media Mantra

Land of Discreet Affairs

Gleeden

Best Sports Campaign 

TVS Motor Company

TVS Racing: Where Rubber Meets The Road

 

LOCKDOWN AWARDS

 Best Use of Content

Organisation Name

Campaign Title

Client/Consultancy Name

Avian WE

Keeping the Brand in Motion When the World Came to a Standstill

Samsung India

Best use of Creativity and Innovation

Organisation Name

Campaign Title

Client/Consultancy Name

Airbnb India

At Home With Airbnb

Edelman India

Best Employee Engagement 

Organisation Name

Campaign Title

Client/Consultancy Name

Flipkart

The Lockdown Connect

Edelman India

 Best Advocacy Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

The Indian Hotels Company Limited (IHCL)

Meals To Smiles

 

Best Government Relations  Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Godrej Consumer Products Limited

Travel Hygiene Program by Godrej Protekt with Indian Railways

Adfactors PR Pvt Ltd

INDIVIDUAL AWARDS

 Name

Designation

Organisation

In House Professional – Hospitality & Travel

C. Leekha

Director, Corporate Communications & Brand Reputation

IndiGo (InterGlobe Aviation)

 In House Professionals -Technology and Telecom

Shobha Vasudevan

Head, Corporate Communications and PR,

Dell Technologies

In- House Professional Healthcare and Pharma

Seema Ahuja

SVP & Global Head of Communications & Corporate Brand

Biocon Group & Biocon Biologics

In-house professional - Banking & Financial Services

Priya Patankar

Head, Communications

PhonePe Pvt Ltd

SPECIAL AWARDS

In-house Team of the Year - Mid-size

Organisation Name

Coca-Cola India

Special Mention

Bangalore International Airport Ltd

In-house Team of the Year - Large

Organisation Name

TVS Motor Company

PR Consultancy of the Year - Small

ON PURPOSE

PR Consultancy of the Year - Mid-size (Above INR 10-20 cr)

Media Mantra

PR Consultancy of the Year - Large (Above INR 20 -50 cr)

PR Pundit Public Relations Private Limited

PR Consultancy of the Year - Giant (INR 50 cr above)

Avian WE