Fulcrum Awards 2020 winners announced

5th November 2020 PR News
Paarul Chand

The Fulcrum Awards 2020 winners have been announced. The organisers - The PRomise Foundation and PRmoment India (www.prmoment.in) - announced the winners of the fifth edition of Fulcrum Awards on Saturday, November 7th, 2020 at a virtual awards ceremony. Over 300 professionals from public relations firms and in-house departments of communications logged in to witness the awards function.

The awards night commenced with the honouring of veteran communications professional Shravani Dang with the Fulcrum Lifetime Achievement Award. The Fulcrum Awards Jury in 2020 consisted of two sets - One of 20 eminent in-house communication leaders who looked at campaigns and the lifetime achievement category; and the other that included leaders of various consulting firms who looked at the categories of forms that they did not belong to. The winners were selected after a rigorous online and offline process of evaluation. The process was reviewed by niiti consulting.

The Fulcrum Awards are supported by technology and digital partner - Avignyata; creative partner - Plane Crazy; academic partner - SCoRe; association partner - PRCAI and magazine partner - Reputation Today, studio partner - Founder India and the streaming partner - Atthah.

This year the organisers introduced a special category to honour work done during the lockdown to recognise the extraordinary work done by organisations and brands between April 1, 2020 - June 30, 2020.

The virtual awards evening saw compelling campaigns compete for five sub-categories of Lockdown Awards, 12 sub-categories of Sector Awards and 12 sub-categories of Technique Awards. Individual achievement awards for in-house professionals and the special awards categories for teams and consultancies were also announced.

The trophies will be delivered to the winners before November 20^th, 2020 and the certificates will be emailed in the week of November 9th, 2020.

The complete results are outlined below:

TECHNIQUE AWARDS

Best Use of Content
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	2020 MSL	Vicks One In A Million #TouchOfCare	Procter & Gamble - Vicks India
Silver	Edelman India Private Limited	From Packaging To Pop Culture	PepsiCo India (LAY'S)
Bronze	Godrej Interio	Make Space for Life	Adfactors PR Pvt Ltd
Best Use of Creativity and Innovation
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	MSL India	#LoveAtFirstPride	OkCupid
Silver	Edelman India Private Limited	From Packaging To Pop Culture	PepsiCo India (LAY'S)
Bronze	BH5812 Ford India Pvt Ltd	Ford Discover More With Poetry
Best Use of Event
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	Avian WE	A New Chapter On Inclusion	Rainbow Literature Fest
Silver	Airbnb India	Live Like A Maharaja
Bronze	First Partners	Hyundai Kona: Mission Impossible!	Hyundai Motor India
Best Use of Digital
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	Madison PR	Parachute Advansed Champi Beats	Marico Limited
Silver	Edelman India Private Limited	From Packaging To Pop Culture	PepsiCo India (LAY'S)
Bronze	Ford India Pvt Ltd	Ford Discover More with Poetry
Best use of Integrated Communications
Rank	Organisation Name	Campaign Title	Client/Consultancy name
Gold	Bangalore International Airport Limited (BIAL)	#Plasticbeku by BIAL
Silver	PR Pundit Public Relations Pvt Ltd	#UnitedByVote Campaign	United Colors of Benetton
Bronze	First Partners	Making Delhi Safer – Women with wheels	Azad Foundation – Sakha Cabs
Best Use of Public Affairs
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	First Partners	Rising To Dignity! Repealing 108 Legal Barriers	Sasakawa-India Leprosy Foundation (S-ILF)
Silver	First Partners	Making Delhi Safer – Women with wheels	Azad Foundation – Sakha Cabs
Bronze	First Partners	Bhadrachalam: Making of the Indian Paper Tigers	ITC Limited
Best Management of Crisis
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	MSL India	Tackling Fake News on Budwesier	Anheuser Busch InBev
Silver	Genesis BCW	IndiGo-Flying High Despite A Cockpit Battle	Interglobe Aviation (IndiGo)
Bronze	MSL India	Global IPO Failure	WeWork
Best Use of Internal Communications
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	Mondelez India Foods Private Limited	Bringing Mondelez India's Purpose to Life
Silver	Cairn Oil & Gas, Vedanta Ltd	Harnessing the Power of Employee Advocacy	Genesis BCW
Bronze	Nayara Energy	One Nayara
Best New Product Launch
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	Value 360 Communications	Launching the Marvel – India’s first Internet Car	MG Motor India
Silver	Avian WE	Making Silence Speak	Samsung India
Bronze	Ruder Finn India	The Great Democratisation of Mobility	Revolt Intellicorp
Best Use of Media Relations (A10)
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	Avian WE	#AmazonFestiveYatra	Amazon.in
Silver	20:20 MSL	GoRun with Skechers	Skechers India Private Limited
Bronze	First Partners	VENUE: Stay Connected on the Go!	Hyundai Motor India
Best Use of Community Outreach (A11)
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	First Partners	Rising To Dignity! Repealing 108 Legal Barriers	Sasakawa-India Leprosy Foundation (S-ILF)
Silver	First Partners	Making Delhi Safer – Women with wheels	Azad Foundation – Sakha Cabs
Bronze	First Partners	WOW: Saving India from 6 Chandigarh Equivalent Landfills	ITC Limited
Best Regional Campaign (A12)
Rank	Organisation Name	Campaign Title	Client name /Consultancy Name
Gold	First Partners	ITC Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances!	ITC Limited
Silver	Godrej Consumer Products Limited	Wake Up to Freshness by Cinthol Lime	Adfactors PR Pvt Ltd
Bronze	Godrej & Boyce Mfg. Co. Ltd.	#IssRaavanKoMatJalaao – a social message woven in the threads of the age-old tradition of burning the effigies of Raavan as a symbol of good over evil.	Adfactors PR Pvt Ltd

Masters of Technique
Rank	Organisation Name
Gold	First Partners
Silver	MSL India
Bronze	Avian WE

SECTOR AWARDS

Best Hospitality and Travel Sector Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
First Partners	Making Delhi Safer – Women with wheels	Azad Foundation – Sakha Cabs
Best Automobile Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
First Partners	VENUE: Stay Connected on the Go!	Hyundai Motor India
Best Luxury Sector Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
PR Pundit Public Relations Pvt Ltd	Launch of Christian Louboutin's Spring/Summer 2020 Collection in India	Christian Louboutin
Best Technology and Telecom
Organisation Name	Campaign Title	Client/Consultancy Name
MSL India	Draw the Line	Spectra
Best Healthcare and Pharma Sector Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
Sanofi India limited	AllergyFree India
Best Consumer Products and Retail Sector Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
Avian WE	#AmazonFestiveYatra	Amazon.in
Best Not for Profit and Associations Sector Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
Tata Trusts	Antaran, Transforming Crafts	Adfactors PR Pvt Ltd
Best Manufacturing Sector Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
First Partners	Bhadrachalam: Making of the Indian Paper Tigers	ITC Limited
Best Entertainment and Media Sector Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
Value360 Communications	Making of the Indian Pop culture Trendsetter	Comic Con India
Best Banking and Financial Services Sector Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
Avian WE	Team Cashless India	Mastercard
Best Services Sector Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
Value 360 Communications	Switching India’s gear towards car subscription with Zoomcar	Zoomcar
Special Mention
Media Mantra	Land of Discreet Affairs	Gleeden
Best Sports Campaign
TVS Motor Company	TVS Racing: Where Rubber Meets The Road

LOCKDOWN AWARDS

Best Use of Content
Organisation Name	Campaign Title	Client/Consultancy Name
Avian WE	Keeping the Brand in Motion When the World Came to a Standstill	Samsung India
Best use of Creativity and Innovation
Organisation Name	Campaign Title	Client/Consultancy Name
Airbnb India	At Home With Airbnb	Edelman India
Best Employee Engagement
Organisation Name	Campaign Title	Client/Consultancy Name
Flipkart	The Lockdown Connect	Edelman India
Best Advocacy Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
The Indian Hotels Company Limited (IHCL)	Meals To Smiles
Best Government Relations Campaign
Organisation Name	Campaign Title	Client/Consultancy Name
Godrej Consumer Products Limited	Travel Hygiene Program by Godrej Protekt with Indian Railways	Adfactors PR Pvt Ltd

INDIVIDUAL AWARDS

Name	Designation	Organisation
In House Professional – Hospitality & Travel
C. Leekha	Director, Corporate Communications & Brand Reputation	IndiGo (InterGlobe Aviation)
In House Professionals -Technology and Telecom
Shobha Vasudevan	Head, Corporate Communications and PR,	Dell Technologies
In- House Professional Healthcare and Pharma
Seema Ahuja	SVP & Global Head of Communications & Corporate Brand	Biocon Group & Biocon Biologics
In-house professional - Banking & Financial Services
Priya Patankar	Head, Communications	PhonePe Pvt Ltd

SPECIAL AWARDS

In-house Team of the Year - Mid-size

Organisation Name

Coca-Cola India

Special Mention

Bangalore International Airport Ltd

In-house Team of the Year - Large

Organisation Name

TVS Motor Company

PR Consultancy of the Year - Small

ON PURPOSE

PR Consultancy of the Year - Mid-size (Above INR 10-20 cr)

Media Mantra

PR Consultancy of the Year - Large (Above INR 20 -50 cr)

PR Pundit Public Relations Private Limited

PR Consultancy of the Year - Giant (INR 50 cr above)

Avian WE