Fulcrum Awards 2021 Finalists announced, are you in it?


The Fulcrum Awards 2021 finalists are unveiled. The shortlists are arrived at after online and offline evaluation by the jury of 20 communication professionals and a special jury of consultancy leaders for the best consultancy categories. The jury completed a preliminary evaluation of technique, sector, and special categories online and also met online for the jury meet on July 27th, 2021. The process was supervised by niiti consulting.

The shortlist is available for 12 sub-categories in the technique main category, 14 sub-categories in sector main category and 6 sub-categories in the Special Awards to recognise firms. Lifetime Achievement and Master of Technique winners will be directly announced on the 30th September at the virtual awards night. To know more about the event click here

The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the technique main category. The 14 sub-categories under sector, and the special award categories will have only one winner each.

The sixth edition of Fulcrum Awards is powered by the Promise Foundation and PRmoment India. This year there were 34 subcategories that were open to both consultancies and in-house communication teams.

TECHNIQUE AWARDS

Technique Awards - Best Use of Content (A1)

Organisation Name

Campaign Title

Client/Consultancy Name

Booking.com

Rebuilding Together

Six Degrees BCW

Edelman India

Making people fall in love with Microsoft one story at a time

Microsoft India

Godrej Group

#ColourAtHome with Karan Johar

Adfactors PR Pvt Ltd

Six Degrees BCW

Iconic IKEA Navi Mumbai launch amidst a pandemic

IKEA India

Yellow Seed Content Solutions Private Limited

BACARDI- NH7 Weekender #HappyAtHome Edition

OML Entertainment Ltd

Technique Awards - Best Use of Creativity and Innovation (A2)

Organisation Name

Campaign Title

Client/Consultancy Name

Columbia Pacific Communities

#SignsOfLove

Famous Innovations

Genesis BCW

Gillette Barber Suraksha Safety Programme

Gillette India

MSL India

Leading with Purpose in Tough Times - Cadbury Dairy Milk’s #SayThankYou

Mondelez

Perfect Relations Pvt Ltd

Creating new narrative for match making

Matrimony Group

Ruder Finn India

Learn with View

Education New Zealand

Technique Awards - Best Use of Event (A3)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Mangaldeep Infusing spiritual strength to fight the pandemic

ITC Limited

Genesis BCW

My Startup-2.0 Home-makers Turn Job-Creators

Britannia Marie Gold

Intel Solutions & Services India Private Limited

AI Population Scale

AvianWE

Mondelez India

Virtual Family Day

Six Degrees BCW

Iconic IKEA Navi Mumbai launch amidst a pandemic

IKEA India

Technique Awards - Best Use of Digital (A4)

Organisation Name

Campaign Title

Client/Consultancy Name

Edelman India Pvt Ltd.

Pepsi Generating Smiles For The Restaurant Community in Crisis

PepsiCo India

Godrej Group - Godrej L' Affaire

Godrej L' Affaire Season 5

CLA

Godrej Group-BBLUNT

Boycott Boycut: A Revolution

Schbang Digital Solutions Pvt Ltd

Madison PR

Parachute Advansed Gold #ThankYouNurses

Marico Ltd

SoCheers

#TheBigMove

TCS

Technique Awards - Best use of Integrated Communications (A5)

Organisation Name

Campaign Title

Client/Consultancy Name

20:20 MSL

#KeepGirlsInSchool

P&G Whisper

Edelman India Private Limited

Lay's Heartwork - An Ode To Unsung Heroes

PepsiCo India

First Partners

The Magnificent Women of Vedanta and Their Machines

Vedanta Aluminium & Power

Genesis BCW

Gillette Barber Suraksha Safety Programme

Gillette India

TCS

Transforming India

Technique Awards - Best Use of Public Affairs (A6)

Organisation Name

Campaign Title

Client/Consultancy Name

BMW Group India

BMW SkillNext, a technical skilling initiative

Chase India

Building a robust blood transfusion ecosystem through public private partnership

Terumo BCT Europe NV

Chase India

Strengthening Survivor Voice in Anti Human Trafficking Space

Kamonohashi Project

Godrej Group-Godrej Protekt

Protekt India Movement with Indian Railways

Adfactors PR Pvt Ltd

Value 360 Communications

Standing the Test of Times

WazirX

Technique Awards - Best Management of Crisis (A7)

Organisation Name

Campaign Title

Client/Consultancy Name

Genesis BCW

Lean Clean Flying Machine

IndiGo

Nucleus PR

Rio fights the Blue Blood Rule

Nobel Hygiene Pvt Ltd

Value 360 Communications

Anchoring in the storm of national unrest

MG Motor India

Value 360 Communications

Standing the Test of Times

WazirX

Weber Shandwick India

Stay Home Stay Safe

Bill and Melinda Gates Foundation

Technique Awards - Best Use of Internal Communications (A8)

Organisation Name

Campaign Title

Client/Consultancy Name

Max Life Insurance

Harnessing the power of Connect Conviction and Confidence for employee well-being

PwC India

Emerging from the pandemic stronger, together

Renault Nissan Technology Business Centre India

The Year That Was

Vistara - Tata SIA Airlines Ltd

#InThisTogether

TCS

One TCS

Technique Awards - Best New Product Launch (A9)

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt. Ltd

The Rise of the Thar

Mahindra & Mahindra Ltd.

AvianWE

‘EatQual’

Mc Donald’s India – West & South

AvianWE

Launch of the 5th Generation Honda City

Honda Cars India

TVS Motor Company

TVS NTORQ 125 SuperSquad Edition

Adfactors PR Pvt. Ltd

Value 360 Communications

Anchoring in the storm of national unrest

MG Motor India

Technique Awards - Best Use of Media Relations (A10)

Organisation Name

Campaign Title

Client/Consultancy Name

Archetype

Meteoric Climb to a Top Edtech Brand in India

Vedantu

AvianWE

Great Journey Start With CSMIA

Mumbai International Airport Ltd

Ruder Finn India

Bringing the World's best stories to your couch

Disney+ Hotstar

Six Degrees BCW

Leading the EV bandwagon

Ather Energy

Technique Awards - Best Use of Community Outreach (A11)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Mangaldeep Infusing spiritual strength to fight the pandemic

ITC Ltd

First Partners

Fighting Leprosy by Deepening Diagnostics with Trained Eyes

Sasakawa-India Leprosy Foundation(S-ILF)

Genesis BCW

Gillette Barber Suraksha Safety Programme

Gillette India

Practice Strategic Communications India Pvt Ltd

#AlexaInSchools - From Voice Assistant to Teaching Assistant - Bastar Campaign

Amazon Devices India

Ruder Finn India

Indian Merchants Saluting the Covid-19 RealHeroes

Pine labs

Technique Awards - Best Regional Campaign (A12)

Organisation Name

Campaign Title

Client/Consultancy Name

Advantage Media Consultants Pvt ltd

Advantage Literary Festival

Advantage Support

First Partners

Mangaldeep Infusing spiritual strength to fight the pandemic

ITC Limited

First Partners

Mission Kalahandi - Zero Poverty Zero Hunger

Vedanta Aluminium & Power

Perfect Relations Pvt Ltd

Tip Of The Day

Netafim India

TVS Motor Company

One Dream One Ride Indian Odyssey

Adfactors PR Pvt. Ltd

SECTOR AWARDS

Sector Awards - Best Hospitality and Travel Sector Campaign (B1)

Organisation Name

Campaign Title

Client/Consultancy Name

Airbnb India

Home with Open Arms

Edelman India Pvt Ltd

Booking.com

Rebuilding Together

Six Degrees BCW

Genesis BCW

Lean Clean FLying Machine

IndiGo

Value 360 Communications

Rebooting Indian Tourism

Zostel

Value 360 Communications

Switching India's gears towards car subscription

Zoomcar

Sector Awards-Best Automobile Sector Campaign (B2)

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt. Ltd

The Rise of the Thar

Mahindra & Mahindra Ltd.

BBH India

DriveTheChange - International Women’s Day

Audi India

Six Degrees BCW

Leading the EV bandwagon

Ather Energy

Value 360 Communications

Anchoring in the storm of national unrest

MG Motor India

Value 360 Communications

Switching India's gears towards car subscriptions

Zoomcar

Sector Awards - Best Luxury Campaign (B3)

Organisation Name

Campaign Title

Client/Consultancy Name

PR Pundit Public Relations Pvt Ltd

Straight Talking With Corrale

Dyson India

Tanishq, Titan Jewellery

Gold Standard of Safety

Adfactors PR Pvt. Ltd

Sector Awards - Best Technology and Telecom Sector Campaign (B4)

Organisation Name

Campaign Title

Client/Consultancy Name

Candour Communications

Connecting Lives

Zoom Video Communications

First Partners

Making India Delivery Ready through the Pandemic

Vahan

RF Thunder

Power Of 5

OPPO India

Value360 Communications

Reimagining eCommerce for new-age India

Shopmatic

Vodafone Idea Ltd

Vi- Together For Tomorrow

Adfactors PR Pvt Ltd

Sector Awards - Best Healthcare and Pharma Sector Campaign (B5)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Dettol Handwash Challenge

Reckitt

First Partners

Fighting Leprosy by Deepening Diagnostics with Trained Eyes

Sasakawa-India Leprosy Foundation(S-ILF)

MSL India

Breathe. Think Cipla

Cipla

Organic by MSL

Powering A Pro-Choice World FindMyMTP

Foundation for Reproductive Health Services India

Teamwork Communications Group

#HealthcareRevolution #MakingHealthierTomorrow

Apollo TeleHealth

Sector Awards - Best Consumer Products and Retail Sector Campaign (B6)

Organisation Name

Campaign Title

Client/Consultancy Name

20:20 MSL

#KeepGirlsInSchool

P&G Whisper

First Partners

Mangaldeep Infusing spiritual strength to fight the pandemic

ITC Ltd

Godrej Group -Godrej Expert Rich Creme

#ColourAtHome with Karan Johar

Adfactors PR Pvt Ltd

MSL India

Stop The Beauty Test

Dove

Sector Awards - Best Not for Profit and Associations Sector Campaign (B7)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

India Fit Raho

The Associated Chambers of Commerce and Industry of India

Chase India

Strengthening Survivor Voice in Anti-Human Trafficking Space

Kamonohashi Project

First Partners

Fighting Leprosy by Deepening Diagnostics with Trained Eyes

Sasakawa-India Leprosy Foundation(S-ILF)

Organic by MSL

Powering a pro-choice world FindMyMTP

Foundation for Reproductive Health Services India

SPAG

Enhancing awareness on blood-safety towards managing Thalassemia

TPAG (Thalassemia Patients Advocacy Group)

Sector Awards - Best Entertainment and Media Sector Campaign (B9)

Organisation Name

Campaign Title

Client/Consultancy Name

Genesis BCW

Return of IPL: Return of the Fans

Star & Disney India

Genesis BCW

Unlocking Entertainment - Picture Abhi Baaki Hai

BookMyShow

Ruder Finn India

Bringing the World‘s best stories to your couch

Disney+ Hotstar

SoCheers

We Girls Call The Shots

Amazon Prime Video Ltd

Value 360 Communications

Creating India's Largest Fastest Growing Vernacular Audio Influencer Community

Khabri

Sector Awards - Best Banking and Financial Services Sector Campaign (B10)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Udhaar Accha Hai - Borrowing is Good

OkCredit

Genesis BCW

Backing Women Artisans

American Express India

Ruder Finn India

Indian Merchants Saluting the Covid-19 RealHeroes

Pine labs

Value 360 Communications

solving the battle of taxes for the Hardworking Indians

ClearTax

Value 360 Communications

From Baby boomers to Millennials to Zillennials - Ab India Kar raha hai invest

Groww

Sector Awards - Best Services Sector Campaign (B11)

Organisation Name

Campaign Title

Client/Consultancy Name

20:20 MSL

Reimagining the Gate - Security & Community Management Solutions - Transitioning to one-stop solution for essential services

MyGate

Archetype

Bringing Learning (Back) Online

Coursera

First Partners

Making India Delivery Ready through the Pandemic

Vahan

Media Mantra

Breaking societal norms for love

Gleeden

Media Mantra

Crypto the Digital Gold

Unocoin

Sector Awards - Best Sports Campaign (B12)

Organisation Name

Campaign Title

Client/Consultancy Name

Genesis BCW

Return of IPL Return of the Fans

Star & Disney India

MSL India

Back To Win

La Liga

TVS Motor Company

TVS Racing Road to Asia Road Racing Championship ARRC

Adfactors PR Pvt. Ltd

WordsWork

Salaam Dilli

Delhi Capitals

Sector Awards - Best Infrastructure and Real Estate Sector Campaign (B13)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

The Magnificent Women of Vedanta and Their Machines

Vedanta Aluminium & Power

First Partners

Mission Kalahandi - Zero Poverty Zero Hunger

Vedanta Aluminium & Power

Integrated Centre For Consultancy Pvt Ltd

Yahan Search Khatam Karo

Housing.com

ON PURPOSE

Senior Care Recognising India's other Demographic Dividend

Antara

Ruder Finn India

Resiliency Now

CBRE

Sector Awards - Best Food and Beverage Sector Campaign (B14)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

‘EatQual’

Mc Donald’s India – West & South

Edelman India Pvt Ltd

Lay's Heartwork An Ode To Unsung Heroes

PepsiCo India

Genesis BCW

My Startup - 2.0 Home-makers Turn Job-Creators

Britannia Marie Gold

Edelman India Pvt Ltd

Reinstates Burger Beliefs with Value Burgers starting at INR 69

KFC India

MSL India

Rule the New

Budweiser

SPECIAL AWARDS

Special Awards - Best Brand Reputation Campaign of the year (D1)

Organisation Name

Campaign Title

Client/Consultancy Name

Candour Communications

Connecting Lives

Zoom Video Communications

First Partners

The Magnificent Women of Vedanta and Their Machines

Vedanta Aluminium & Power

Mondelez India

Leading with Purpose in Tough Times - Cadbury Dairy Milk’s #SayThankYou

MSL India

Value 360 Communications

Anchoring in the storm of national unrest

MG Motor India

Special Awards - Best Corporate Reputation Campaign of the year (D2)

Organisation Name

Campaign Title

Client/Consultancy Name

BMW Group India

BMW SkillNext, a technical skilling initiative

First Partners

Living the Swabhiman Bharat Dream - Vocal for Local

ITC Ltd

Godrej Group

Little Things We Do

Ruder Finn India

MI for India

XIAOMI India

Samsung India Electronics Pvt Ltd

Samsung India 2.0 with #PoweringDigitalIndia

AvianWE

Special Awards - PR Consultancy of the Year - Small (Below 10 Cr)

Organisation Name

Davidson PR & Communications

ON PURPOSE

Pepper Interactive Communications

Special Awards - PR Consultancy of the Year - Mid-size (Above INR 10-20 cr) (D4)

Organisation Name

Media Mantra

Ruder Finn India

Special Awards - PR Consultancy of the Year - Large (Above INR 20 cr-50 cr) (D5)

Organisation Name

SPAG

Value 360 Communications

Special Awards - PR Consultancy Firm of the Year - Giant (INR 50 cr above) (D6)

Organisation Name

AvianWE

Edelman India Pvt Ltd

Genesis BCW

MSL India

Contact: Hina Issar Huria |Awards Director | director@fulcrumawards.com | +91-98110 25258

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