Fulcrum Awards announced the winners of the Seventh Edition

The PRomise Foundation and PRmoment.in, announced the winners of the seventh edition of the Fulcrum Awards on Saturday, August 6th, 2022 at a gala awards ceremony. Almost 600 professionals from public relations firms and in-house departments of communications attended the awards night at Hyatt Regency, Chandigarh to celebrate and witness the largest such gathering of communications professionals in India after a gap of two years.

The winners were selected after rigorous online and offline evaluation of the entries. The virtual Jury meet was held on July 7th for both the jury - 18 eminent in-house communication leaders that reviewed the campaign categories and leaders of various Consulting firms that judged the best consultancies.. Both were guided by Jury Chair -Sharif Rangnekar, Former President PRCAI, Author & Director Rainbow Lit Fest

The awards night commenced by honouring veteran communications professional Bela Rajan and NS Rajan with the Fulcrum Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 12 sub-categories for Technique Awards and 14 sub-categories of Sector Awards and the special awards categories for teams and consultancies were also announced.

The Fulcrum Awards are supported by Digital Partner - Avignyata; Creative Partner - Plane Crazy; Academic Partner - SCoRe and Magazine Partner - Reputation Today .The complete results are outlined below :

TECHNIQUE AWARDS

Best Use of Content (A1)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Weber Shandwick

Rallying men and boys to create a bold and united force against gender based violence

Son Rise - Vibha Bakshi

Silver

Afcons

Chenab Railway Bridge Arch Closure Video Campaign

Bronze

MSL India

Cocoa Life - People Behind India' s Most Loved Chocolate - Cadbury

Mondelez India

Best Use of Creativity and Innovation (A2)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners

Hyundai Celebrates its Silver Jubilee with India's Super 25!

Hyundai Motors

Silver

Godrej Consumer Products Ltd (BBLUNT)

Boycott Boycut

Schbang

Bronze

MPL

Fan Bann Jaaoge

Technique Awards - Best Use of Event (A3)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners

Hyundai Celebrates its Silver Jubilee with India's Super 25!

Hyundai Motors

Silver

MPL

Fan Bann Jaaoge

Bronze

Six Degrees BCW

IKEA India's first city store in Worli Mumbai

IKEA India

Technique Awards - Best Use of Digital (A4)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Godrej Industries

Bharat Hoga Kamyab Har Din - An Anthem of Hope

Creativeland Asia, Adfactors PR Pvt Ltd

Silver

AvianWE

#LeaveNoOneBehind

Harpic World Toilet College-Reckitt

Bronze

Columbia Pacific Communities

#ReplyDontReject

Famous Innovations

Technique Awards - Best use of Integrated Communications (A5)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Schneider Electric

Green Yoddha

Silver

Holcim India Group - ACC & Ambuja Cement

Change The Story

Bronze

First Partners

#NursesMidwife4Change - War cry for Dignity of Nurses

JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)

Technique Awards - Best Use of Public Affairs (A6)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

SPAG

City-to-City COVID-19 Learning Exchange platform CoVLEx

PSI

Silver

First Partners

#NursesMidwife4Change - War cry for Dignity of Nurses

JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)

Bronze

First Partners

Waging a War Against Single-Use Plastics

ITC Ltd

Technique Awards - Best Management of Crisis (A7)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners

Waging a War Against Single-Use Plastics

ITC Ltd

Silver

MSL India

Cadbury Gelatine Issue

Mondelez India

Bronze

AvianWE

Crisis Communication

BharatPe

Technique Awards - Best Use of Internal Communications (A8)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

PhonePe Pvt Ltd

Empathize, Inform and Engage

Silver

Max Life Insurance

Building a Stronger Swifter Workplace in the post pandemic world

Edelman India Pvt Ltd

Bronze

Lupin Ltd

Reinforcing a Values-Driven Culture

Technique Awards - Best New Product Launch (A9)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

AvianWE

Establishing Carens as a Disruptive Game Changer

KIA

Silver

MPL

Billion Cheers Jersey Launch

Bronze

Pizza Hut India

Momomia Launch Campaign

Archetype Agency Pvt Ltd

Technique Awards - Best Use of Media Relations (A10)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

&TV, Zee Entertainment Enterprises Ltd

Bhabiji Ghar Par Hain

Genesis BCW

Silver

Adfactors PR Pvt Ltd

Winning over Investors for RateGain

RateGain Travel Technologies

Bronze

Ruder Finn India

#PoochnaZarooriHai - Criminal Justice Behind Closed Doors

Disney+ Hotstar

Technique Awards - Best Use of Community Outreach (A11)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

AvianWE

#DettolSalutes - Building hope in times of fear

Reckitt

Silver

Vistara

National Relief Program

Avian WE

Bronze

&TV, Zee Entertainment Enterprises Ltd

Baal Shiv Show Launch

Genesis BCW

Technique Awards - Best Regional Campaign (A12)

Rank

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Hill+Knowlton Strategies India

Enriching farmer lives #InItForFarmers

Corteva Agriscience

Silver

Value 360 Communications

Growing with the growers in the most sustainable way

Agoro Carbon Alliance

Bronze

Edelman India Pvt Ltd

Launch of Flipkart's Shopsy

Flipkart

Master of Technique

Rank

Organisation Name

Gold

First Partners

Silver

AvianWe

Bronze

Godrej Industries

MPL

SECTOR AWARDS

Best Hospitality and Travel Sector Campaign (B1)

Organisation Name

Campaign Title

Client/Consultancy Name

Six Degrees BCW

The T20 Pavilion - An Ultimate Cricket Stay, India

Booking.com

Best Automobile Sector Campaign (B2)

Organisation Name

Campaign Title

Client/Consultancy Name

Value 360 Communications

The Inception of Future - Launching India's 1st SUV with AI inside

MG Motor India

Sector Awards - Best Technology and Telecom Sector Campaign (B4)

Organisation Name

Campaign Title

Client/Consultancy Name

Value 360 Communications

Building Setu to connect with the unconnected: XraySetu

Artpark

Best Healthcare and Pharma Sector Campaign (B5)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

#NursesMidwife4Change - War cry for Dignity of Nurses

JHPIEGO (John Hopkins Program for International Education in Gynecology and Obstetrics)

Best Consumer Product and Retail Sector Campaign (B6)

Organisation Name

Campaign Title

Client/Consultancy Name

Media Mantra

Empowering little minds with new-age technology

PlayShifu

Best Not-for-Profit and Association Sector Campaign (B7)

Organisation Name

Campaign Title

Client/Consultancy Name

Chase India (AvianWe)

UdyamStree

EdelGive Foundation

Best Food and Beverage Campaign (B8)

Organisation Name

Campaign Title

Client/Consultancy Name

PR Pundit Public Relations Pvt Ltd

It's Kind of Delicious and Wonderful

Glenmorangie

Best Entertainment and Media Sector Campaign (B9)

Organisation Name

Campaign Title

Client/Consultancy Name

Value 360 Communications

Creating India's Largest, Fastest Growing Vernacular Audio Influencer Community

Khabri

Best Banking and Financial Services Sector Campaign (B10)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

#AbHarDinHuaAasan

Amazon Pay

Best Services Sector Campaign (B11)

Organisation Name

Campaign Title

Client/Consultancy Name

MSL India

Delivering India to the World

DHL Express

Best Sports Campaign (B12)

Organisation Name

Campaign Title

Client/Consultancy Name

MSL India

Hum Honge Kamyab - Tokyo Olympic Games 2020

Sony Sports Network

Best Infrastructure and Real Estate Sector Campaign (B13)

Organisation Name

Campaign Title

Client/Consultancy Name

Weber Shandwick

Hard Hat Challenge Uplifting women in STEM fields

Vedanta Aluminium

Best Campaign by a PSU (B14)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

International Day of Girl Child

Delegation of the European Union to India and Bhutan

SPECIAL AWARDS

Best Brand Reputation Campaign of the year (D1)

Organisation Name

Campaign Title

Client/Consultancy Name

Schneider Electric

Green Yodha

Best Corporate Reputation Campaign of the year (D2)

Organisation Name

Campaign Title

Client/Consultancy Name

MSL India

#MaricoOfTomorrowToday

Marico

PR Consultancy of the Year - Small (Below 10 Cr) (D3)

ON PURPOSE

PR Consultancy of the Year - Mid-size (Above INR 10-20 cr) (D4)

Kaizzen

Ruder Finn India

PR Consultancy of the Year - Large (Above INR 20 cr-50 cr) (D5)

SPAG

PR Consultancy of the Year - Giant (INR 50 cr above) (D6)

AvianWE

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