Fulcrum Awards Winners for 2019 announced!

September 28, Goa- The PRomise Foundation and PRmoment India today announced the winners of the fourth edition of Fulcrum Awards. 

The Fulcrum, in a short span of four years, has become the country’s premier communication awards. Over 700 professionals from public relations firms and in-house departments of communications attended the gala evening. The awards night commenced with the honouring of Dr Pragnya Ram with the Fulcrum Lifetime Achievement Award.

This year there were two sets of the jury. One, of 19 eminent in-house communication leaders and the other that included leaders of leading PR consulting firms. Both were guided by the jury chair - Dr Mukund Rajan. The winners were selected after a rigorous online and offline process of evaluation. The jury process has been reviewed by niiti consulting.

The 'Fulcrum Awards Night' is supported by SCoRe, Reputation Today, PRCAI, Avignyata and Plane Crazy Studios. The awards system is unique as it does not solicit sponsorship from nominees and does not permit jury members to send entries from their organisation. It is also the only awards honouring excellence in PR that engages with an independent process reviewer to oversee the process.

The evening saw compelling campaigns compete for 11 sub-Categories of Sector Awards and 12 subcategories of Technique Awards. The sector awards had one winner per category and technique awards had Gold, Silver and Bronze winners per subcategory. In addition, this year the organisers awarded the top performers of the technique category with the 'Masters of Technique' honour based on a points system.

Individual achievement awards in in-house and consultancy categories and the special awards categories for teams and consultancies were also announced.

FULCRUM AWARDS 2019 WINNERS 

Technique Awards - Best Use of Content (A1)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

DO2309

Genesis BCW

#PaiseKiKadar (#TheValueOfMoney)

Jana Small Finance Bank

Silver

GS5442

Adfactors PR Pvt Ltd

ATMaraksha, the CATMi way

Confederation of ATM Industry (CATMi)

Bronze

KG9366

Edelman India Pvt Ltd

Listening is Seeing

Audible

Technique Awards - Best Use of Creativity and Innovation (A2)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

ZB7436

First Partners

Mangaldeep ‘Temple Run’

ITC Limited

Silver

XM1688

Media Mantra

Land of “DISCREET AFFAIRS”

GLEEDEN

Bronze

XD8494

Genesis BCW

Emotional Nutrition

GSK Consumer Healthcare

Technique Awards - Best Use of Event (A3)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

IV1985

AvianWE

Niti Aayog Global Mobility Summit

Niti Aayog

Silver

RD8716

Archetype India Pvt. Ltd

Against the arms race

SiFive

Bronze

LK0709

Perfect Relations Pvt Ltd

Sitaare Zameen Par: Creating a Winning IP

Heartfulness Institute

Technique Awards - Best Use of Digital (A4)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

HX1504

Adfactors PR Pvt Ltd

Wings for our girls

Mahindra Group

Silver

GQ7304

Godrej Industries Limited

India's First Platelet Donor Community by HIT

Technique Awards - Best use of Integrated Communications (A5)

Rank

Entry ID

Organisation Name

Campaign Title

Client/Consultancy name

Gold

FQ5122

MSL

#Behtar Kal

Saifee Burhani Upliftment Trust

Silver

CP9744

Adfactors PR Pvt Ltd

Human trafficking no more

Kailash Satyarthi Children’s Foundation (KSCF)

Bronze

SH8834

Genesis BCW

Marie Gold MyStartup

Britannia Industries Limited

Technique Awards - Best Use of Public Affairs (A6)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

OR3062

First Partners

Baareh Mahine Hariyali: Doubling Farmer Incomes in India

ITC Limited

Silver

GA3652

Adfactors PR Pvt Ltd

ATMaraksha, the CATMi way

Confederation of ATM Industry (CATMi)

Bronze

NE4193

First Partners

People Affected by Leprosy: You are not alone!

Sasakawa-India Leprosy Foundation

Technique Awards - Best Management of Crisis (A7)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

VO5995

Genesis BCW

PNB Back on Track

Punjab National Bank

Silver

ZR0748

Value 360 Communications

Paving India’s Way to Electric Vehicles via Himalaya

Okinawa Scooters

Bronze

ZX2763

Adfactors PR Pvt Ltd

Let there be light

All India Agarbathi Manufacturers’ Association

Technique Awards - Best Use of Internal Communications (A8)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

CK5599

Mondelez India Foods Private Limited

Mondelez India - Celebrating 70 Years in India

MSL India, Candid Marketing, M-Power Creations

Silver

CN0892

Aditya Birla Fashion and Retail Limited

In Touch

NA

Bronze

DB7739

Piramal Group

Piramal Group Internal Communications Approach

NA

Technique Awards - Best New Product Launch (A9)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

VD4531

Godrej Industries Limited

India’s First-Ever Powder to Liquid Handwash - Protekt Mr Magic

NA

Silver

ZC7300

Six Degrees BCW

IKEA India Retail Launch

IKEA India

Bronze

WQ7964

First Partners

Santro – A Legend is Reborn

Hyundai Motors India

Technique Awards - Best Use of Media Relations (A10)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

JF3883

Genesis BCW

PNB Back on Track

Punjab National Bank

Silver

UL7672

Adfactors PR Pvt Ltd

United to end TB

Indian Medical Association (IMA)

Bronze

OZ8057

Vistara

#PadsonBoard

Avian We

Technique Awards - Best CSR Campaign (A11)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

LY6020

Adfactors PR Pvt Ltd

Wings for our girls

Mahindra Group

Silver

XK4194

Godrej Industries Limited

India's First Platelet Donor Community by HIT

Bronze

DC6345

Value360 Communications

Uniting India for Indians: Kerala Floods

Paytm

Technique Awards - Best Regional Campaign (A12)

Rank

Entry ID

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

TL4110

Weber Shandwick

Grassroots Communication through Folk Art

Cairn Oil & Gas, Vedanta Ltd

Silver

FP0502

Adfactors PR Pvt Ltd

Mango’s Capital Odyssey

Mother Dairy

Bronze

XG2152

First Partners

Baareh Mahine Hariyali: Doubling Farmer Incomes in India

ITC Limited

Masters of Technique

Rank

Organisation Name

Gold

Adfactors PR Pvt Ltd

Silver

Genesis BCW

Bronze

First Partners

SECTOR AWARDS

Sector Awards - Best Hospitality and Travel Sector Campaign (B1)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

UK0611

AvianWE Chase

Generating healthy tourism-based livelihood opportunities in Northeast India

Airbnb India

Sector Awards - Best Auto Sector Campaign (B1)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

VW6763

First Partners

Santro – A Legend is Reborn

Hyundai Motors India

Sector Awards - Best Lifestyle, Luxury and Sports Sector Campaign (B3)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

HF8334

Kaizzen

adidas changing the perception of Kashmir through the lens of football

Adidas

Sector Awards - Best Technology and Telecom (B3)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

PK0008

AvianWE

Qualcomm: Powering your smartphone

Qualcomm

Sector Awards - Best Healthcare and Pharma Sector Campaign (B5)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

FT3062

Adfactors PR Pvt Ltd

United to end TB

Indian Medical Association (IMA)

Sector Awards - Best Consumer Products and Retail Sector Campaign (B6)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

AH5141

Ketchum Sampark Pvt Ltd

Ariel Sons #ShareTheLoad

Proctor & Gamble

Sector Awards - Best Not for Profit and Associations Sector Campaign (B7)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

ZI4088

First Partners

Nothing Traditional About It - Making women drivers a new workforce in India

Azad Foundation - Sakha Cabs

Sector Awards - Best Manufacturing Sector Campaign (B8)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

RF1982

First Partners

Mangaldeep ‘Temple Run’

ITC Limited

Sector Awards - Best Entertainment and Media Sector Campaign (B9)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

KE4144

Genesis BCW

RED FM on Fleek

RED FM 93.5

Sector Awards - Best Banking and Financial Services Sector Campaign (B10)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

MB1889

Genesis BCW

PNB Back on Track

Punjab National Bank

Sector Awards - Best Services Sector Campaign (B11)

Entry ID

Organisation Name

Campaign Title

Client/Consultancy Name

XO5249

First Partners

Nothing Traditional About It - Making women drivers a new workforce in India

Azad Foundation - Sakha Cabs

INDIVIDUAL AWARDS -CONSULTANCY AND IN-HOUSE PROFESSIONAL

Individual Awards-Consultancy Professional (C.1)

Entry Code

Name /Title

Organisation

Designation

Individual Awards - Consultancy Professional - Automobile (C.1.2)

OD6778

Walking the talk - Kunal Kishore Sinha

Value 360 Communications

Founder, Value 360 Communications

Individual Awards-In House Professional (C.2)

Individual Awards - In-house professional - Automobile (C.2.2)

SC2454

Resolute Leader: Kapil Sharma

Ford India Pvt. Ltd.

Head of Communication, Ford India Pvt. Ltd.

Individual Awards - In-house professional - Manufacturing (C.2.8)

GB8412

Himanshu Kapadia

Grasim

Head- Corporate Communications - Grasim Industries limited

Individual Awards - In-house professional - Banking & Financial Services (C.2.10)

VF3907

Communication Professional: Rohini Kute

Motilal Oswal Financial Services Ltd

Head - Group Corporate Communication, Motilal Oswal Financial Services Ltd

SPECIAL AWARDS

Special Awards - In-House Team of the Year - Mid-size (D1)

Entry ID

Organisation Name

Campaign Title

BU0790

Ford India Pvt Ltd

Small But Mighty - Ford India Communication Team

Special Awards - In-House Team of the Year - Large (D2)

Entry ID

Organisation Name

Campaign Title

YP4966

Godrej Group

Re-Imagining PR at Godrej

Special Awards - PR Consultancy of the Year - Emerging (D3)

Entry ID

Organisation Name

Campaign Title

MD5045

Veritas Reputation PR Pvt Ltd

-

Special Awards - PR Consultancy of the Year - Mid-size (INR 10-25 cr) (D4)

Entry ID

Organisation Name

Campaign Title

GG8185

S.P.A.G. Asia

-

Special Awards - PR Consultancy of the Year - Large (INR 25 cr-50 cr) (D5)

Entry ID

Organisation Name

Campaign Title

BS2246

AvianWE

Creating a consultancy of the future.

Special Awards - PR Consultancy Firm of the Year - Giant (INR 50 cr above) (D6)

Entry ID

Organisation Name

Title

VI4616

MSL India

Creating Integrated Communications Solutions That Build Influence And Drive Impact