Future Generali India Insurance Company Limited (FGII) has recently appointed Mullen Lintas (agency) as its communication partner for its creative and social media mandate. The agency will handle full-service responsibilities of FGII, including its communication strategy, with a special focus on digital. The appointment of Mullen Lintas is an outcome of a multi-agency pitch.
FGII is a joint venture between the Future Group and Generali Group, both companies being game changers in the retail and insurance businesses respectively. FGII provides retail, commercial, personal, and rural insurance solutions to individuals and corporates to help them manage and mitigate risks.
Speaking about the new partnership, Ruchika Varma, chief marketing officer, Future Generali India Insurance Company Limited, said “We are confident that the backing of a strong and creative team of Mullen Lintas will help us further this agenda, not just in achieving a better understanding of our customers’ preferences, but also in designing creative and off-beat solutions, that help us challenge the status quo and cement our positioning as a preferred brand in the insurance space.”
Commenting on the creative win, Hari Krishnan, CEO, Mullen Lintas said, “Insurance is a highly regulated category and, therefore, new products and innovations are somewhat infrequent. However, Future Generali has been disrupting the category with great product and service level innovations and, hence, to partner such a brand, is an exciting challenge for all of us. We look forward to re-defining category codes and changing the way consumers evaluate general insurance products.
What’s even more satisfying is that this is a win for our integrated, hyper-bundled approach, wherein we will collaborate with our social and advocacy agency, Lintas Live, in this journey, to take the Future Generali brand journey forward.”
The account will be handled from the Mumbai office.