Genesis Burson-Marsteller has bagged the public relations mandate for ZEE Entertainment which includes Zee TV and Zee Cafe.
From a consumer outreach programme perspective, Genesis Burson-Marsteller mandate is to pitch ZEE as a key entertainment destination. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets.
Zee has a diverse range of channels in languages such as English, Hindi, Marathi, Bangla.
Speaking about the development, Sunil Buch, head – corporate brand & communications, ZEE said, “We are excited to have Genesis Burson-Marsteller as our communications partner. We look forward to their breadth and depth of expertise to manage our corporate reputation. We are confident in their ability to deliver strategic communications campaigns aligned with our business imperatives.”
Prathyusha Agarwal, chief marketing officer, ZEE added, “At ZEE we are conscious of the exponential consumer connect and word-of-mouth that a strategic and focused PR programme can build. It’s our endeavour to create integrated communication across the corporate and channel brands and we needed a communications partner who has the apt expertise and scale. Genesis Burson-Marsteller was a perfect fit and we’re extremely excited to start this fresh journey with the team.”
Speaking on the new account, Prema Sagar, vice chair, Burson-Marsteller Asia Pacific & principal/founder, Genesis Burson-Marsteller, said “ZEE has been an integral part of India’s entertainment and broadcast landscape for over two decades and is a household name associated with high quality entertainment and information programming. We are delighted that they have chosen us to partner them in managing the strategic communications of their corporate brand and channels. I am certain that this partnership will help strengthen and enhance ZEE’s reputation in India.”