We thought this video from public relations firm, Genesis Burson-Marsteller, was a nice piece of content for their global positioning – Being More – that was recently announced. "Clients value a team that cares for them", says Genesis Burson-Marsteller's President, Nikhil Dey: "we all genuinely need to be more caring."

Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, India, believes that to 'Be More' is important both in work and outside of work. She emphasises the importance of our interaction in the wider society and suggests business should do what it can to improve their communities lives.