Genesis Burson-Marsteller, has won the mandate to handle public relations for the leading content distribution platform providing Pay TV and OTT services, Tata Sky Ltd. Tata Sky is a Tata Sky Limited ('Tata Sky') is a joint venture between Tata Sons and 21st Century Fox.
Genesis Burson-Marsteller will primarily work to position Tata Sky as the leading entertainment destination of choice across India. Handling the products and services portfolio of Tata Sky along with its corporate and digital image, the team from Genesis Burson-Marsteller will work in tandem with Tata Sky to ensure seamless delivery and brand impact.
Chief communications officer of Tata Sky Ltd, Malay Dikshit, said “We are looking forward to having Genesis Burson-Marsteller as our communications partner with their expertise in handling corporate and brand image. We are confident about their ability to deliver well planned strategic communications that align with our business objectives.”
Speaking on the new business win, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, said “Tata Sky Ltd. has done well to dominate the entertainment and broadcasting industry since its launch in 2006. Today, Tata Sky is a household phenomenon when it comes to high resolution Pay TV services. We are delighted to be a part of Tata Sky’s journey in managing the strategic communications of their corporate brand, products and services. Our strength is driven by evidence, results and ideas. I am sure that this partnership will help further solidify Tata Sky’s reputation in India.”